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Content Marketing Specialist (Digital Writer)

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Our client, a leader in the financial services industry, is looking for a Content Marketing Specialist with hands-on experience creating content for digital channels.

Overview:
The Content Marketing Specialist/Writer is a skilled writer who creates compelling content for the web and a variety of other consumer communications including email, social, search, print, etc. Has extensive experience in writing content that converts leads and drives users deeper into website content.

The Content Marketing Specialist/Writer will research, write, review and edit marketing content by working with subject matter experts, compliance and legal to ensure accuracy. This role will work to learn the company’s culture, tone, and strategic objectives to ensure messaging aligns with the corporate brand and image. To be successful, the writer will need to work collaboratively with staff from across the marketing department and the company to promote their goals and messages.

This position requires exceptional writing and editing skills, specifically in writing for the web and lead generation/conversion programs, proven project and time management abilities and an understanding of digital marketing strategy and tactics. Knowledge and experience in financial services industry is preferred.

Responsibilities:
• Writing compelling content for the web while also having experience in content in the form of emails, articles and social campaigns to engage consumers and drive traffic.
• Research, write, edit and proof all types of content including headlines, body copy, and calls-to-action for online, offline, external and internal needs.
• Collaborate with marketing and company subject matter experts to identify key messages while and create content based on those messages that increases the direct and search engine traffic for their websites.
• Support creation and implementation of social media programs that ensure appropriate messaging is executed online, to support corporate goals, incorporating Facebook, LinkedIn, Twitter, YouTube.

Qualifications:
• Exceptional writing for the web abilities (samples required)
• Proven experience creating successful promotional campaigns that drive conversion (samples required)
• Works with sense of urgency while having an acute attention to details
• Prior creation of consumer-focused content, especially web, email and digital promotional messages
• Passionate about marketing communications and the customer
• Ability to translate biz strategies into customer-centric messages
• Exceptional project management/organizational skills and can manage multiple projects simultaneously
• Knowledge and experience in financial services industry is preferred.
• Bachelor's Degree and 4+ years of experience in writing customer/marketing communications.

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