These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Content Marketing Specialist

0 people like this description

The Content Marketing Specialist is a prolific and talented content creator that writes and produces various types of marketing content to expand our digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, and project management skills.

Job Functions
• Collaborate with designers, product management, marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
• Develop content marketing pieces including but not limited to: emails, blogs, whitepapers, infographics, eBooks, guides; for both B2C & B2B segments.
• Develop and review website content
• Contribute to development of marketing copy for ads and sales collateral
• Responsible for developing and maintaining distribution lists and/or audience profiles for various channels
• Contribute to the development of direct and indirect marketing campaigns
• Develop content and make use of digital tools and social media to maximize brand presence and recognition
• Ensure brand continuity across all creative executions

Education & Experience
• Bachelor degree
• 2+ years experience producing content for the web specifically, as well as channel-specific knowledge (blog, whitepapers, presentation decks, Facebook, Twitter, etc.)
• Past experience building audiences online for both B2B and B2C
• Past experience explaining and conveying complex concepts or topics
• A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
• Sound understanding of SEO (on-page and off-page)
• Expert knowledge of Microsoft Office 365; Word, Excel, PowerPoint, Outlook
• Working knowledge of Adobe Creative Cloud, Salesforce Marketing Cloud, Salesforce Pardot, Google Analytics, SEMrush, CrazyEgg
• Hands-on experience working in modern CMS; Sitefinity experience a plus
• Basic understanding of the following: HTML
• Experience building email campaigns using Salesforce Pardot, Salesforce Marketing Cloud
• The desire to excel within a team environment while being a highly motivated individual contributor
• Unrelenting determination and results orientation
• Highly effective time management, communication and organizational skills
• Commitment to personal growth and continuous learning

Reports To
• Director of Marketing

These job descriptions are examples. Looking for work?

Find JobsFind Jobs