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Content Marketing Manager

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A fun, and creative company that develops collaborative software tools aimed at facilitating effective work communication and collaboration is seeking a Content Marketing Manager to join their team!

The Content Marketing Manager will be responsible for the coordination of all digital and print content. The right candidate will have experience in cross channel content marketing and content optimization including text, audio, video and image content, social media marketing and search marketing. The Content Marketing Manager is a creative marketing mind with the ability to organize projects, meet deadlines and manage a team. The ability to interpret analytics and troubleshoot web related technical issues is a plus. This position requires experience in using digital and print content to support strategic organizational objectives.

Responsibilities:
- Developing and managing a content marketing strategy that supports organizational goals from the top to the bottom of the marketing and sales funnel including increasing active users and paid users.
- Create, adit, and manage various marketing contents/materials such as PR video, Landing page, ebooks, white paper, infographics, slideshares, closely working with internal and external teams.
- Create, edit and manage the production of digital and print content that is consistent with the organization’s brand, style and tone.
- Maintain our company blogs in regards not only to planning but actual writing.
- Develop and maintain a content calendar that attracts and appeals to the organization’s various customer avatars.
- Managing in house and outsourced content creators, editors, data analysts, graphic designers, videographers, developers, etc
- Monitor and report on content marketing metrics and show continuous improvement of the content strategy based on analytics.
- Collaborate internally (with designers, product marketing, sales, and digital marketing) and externally (with influencers, industry experts, and other content managers) to produce, curate and distribute content that educates, influences and engages prospective customers and other key stakeholders

Experience Requirements:
- 3 ~ 5 + years experience in digital content strategy and tactics including content creation, editing, analytics, social media marketing and search engine optimization.
- 3+ years experience in project management and/or management of an in-house and outsourced team.

Skill Requirements:
- Content Marketing – Demonstrated experience with successful management and execution of a content marketing strategy.
- Social Media Marketing – Proven experience using social media channels to distribute and amplify the organization’s content.
- Editing – Proven editorial skills including strong language skills and the ability to adjust content to remain consistent with brand, style and tone.
- Blogging – Successful management of a business blog that furthers organizational goals.
- Copywriting – An understanding of how to create and present content that persuades.
- Lead Generation – Demonstrated experience with using digital and/or print content to generate leads and sales.
- Analytics – An excellent command of analytics platforms, such as Google Analytics or Omniture, to adjust marketing strategy and tactics.

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