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Content Marketing Manager

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Aquent’s D.C. area large non-profit client is looking for a long-term contract Content Marketing Manager. The Content Marketing Manager will support the digital content and personalization for the client, including digital properties (web, tablets and mobile). Develop business rules for content placement and personalization for different use cases (anonymous vs logged in users). Manage the personalization and content for their main site, web, tablet and mobile experience. Create personalization rules and reporting on the different personalization scenarios. Manage and recommend personalization scenarios based on performance, recommend content changes and work with the matrix team to ensure we provide the best experience for the members. Update the business rules, as required. Serve as the subject matter expert on personalization and educate the matrix teams and providers on the personalization and content best practices.
Identifies existing content and personalization best practices, develops and creates best practices that work for our members
• Possess technical skills to develop project overviews, project plans and schedules, to support implementation of digital and mobile initiatives.
• Works closely with stakeholders in Digital Strategy, Marketing Services, and client lines of business (LOB) to recommend digital and personalization best practices and develop appropriate content.
DESIRED EDUCATION AND WORK EXPERIENCE • Completion of a Bachelor’s degree in a technology or digital content or related discipline with 4-8 years of direct experience in digital content for consumer-facing web sites, and/or mobile applications; or an equivalent combination of training and experience related to the duties of the position. Experience in digital touch points (email, websites, social, video, etc.) and with launching content in those channels is highly preferred. Experience with CRM, marketing automation and analytics • Masterful use of HTML, HTML5, Adobe Experience Manager, Adobe Analytics and Adobe Test and Target. Experience with CRM, marketing automation and analytics preferred • Should be abreast with the latest digital, content and usability trends • Familiar with web content best practices, including SEO and HTML, data tagging is highly desired • Experience with A/B testing of copy to drive higher incremental conversion rates is highly desired • Experience with Marketing Automation Tools (i.e.: Eloqua, Adobe Test and Target) or the proven ability to quickly learn new software as needed •

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