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Content Marketing Manager

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The candidate in this position will develop and implement digital content management strategies while partnering with the Digital Marketing Relationship Managers. He/She must be well-versed in multi-channel marketing tools including content publishing system, YouTube, SEO and analytics system to assess effectiveness of strategy.

This is a solutions-oriented role and will focus on managing client-focused digital content strategies that will emphasize clear call-to-actions, best practices in web writing, clarity in messaging, implementation of search engine optimization, innovative ideas to drive traffic, subscriptions and retention specifically for the Corporate sites with dedicated amount of support for our Americas Sites, as needed.

Responsibilities:
• Work with relationship managers to develop and measure key performance indicators, thereby ensuring campaigns are impactful, delivered on-time, accurately tracked, and continually improved upon; demonstrate ROI
• Drive content discoverability and engagement with deep customer insight, compelling strategies, innovating thinking and effective execution when managing content online paying particular attention to client preferences, industry best practices, online user behavior, and cross-platform content promotions and optimization across digital and social.
• Works with developers and the technology team to assess any technical challenges in displaying the content and identifying opportunities for efficiency and functionality improvements.
• Edits and posts content rapidly and with exceptional attention to detail and quality assurance. Works independently when required, but participates with the rest of the team in structuring content and crafting larger projects

Qualifications:
• 2-5 years of experience of relative experience
• The ideal candidate will also have previous experience with Web, video, social-media and E-mail metrics and be able to operate standard analytics programs such as Google Analytics and/or UNICA and confident coding in HTML
• General understanding of online advertising metrics, trafficking and reporting is preferred including SEO, SEM and PPC
• Knowledge of applications used in web development (Dreamweaver, TeamSite, Stellent, HTML)* Familiarity with journalistic norms, multimedia production and Web-friendly writing are required.
• Ability to works as part of a team that is accountable for educating content influencers and generators on best practices, industry trends and innovative digital content solutions across multiple platforms.

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