These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Content Marketing Manager

0 people like this description

Fast-growing, innovative international education company seeks motivated and passionate Content Marketing Manager to lead the development and execution of content strategies (writing, video, photo, etc.). This is a contract-to-hire role, full-time, and onsite. The Content Marketing Manager will implement content strategies through deep consumer insight and understanding, with the goal of increasing relevant, high-interest organic traffic as well as customer engagement. The Content Marketing Manager will oversee company blogs, and manage and build a team of freelance writers for content creation.

Ideal candidates will be a) passionate about the transformational value of international travel; b) excited about content marketing; and c) adept at developing deep consumer insight, leverage that insight to create fresh content and a hook to excite the reader.

The Content Marketing Manager will also be creative at distributing content across platforms (website, social media, blog, PR, e-mail, print, among others.)

Job Responsibilities
• Maintain a shared content calendar with release schedules for planned articles and content.
• Coordinate publishing efforts with industry experts, writers, and cross-departmental teams to ensure content is approved, optimized and shareable.
• Identify and recruit individual contributors for special interest topics; guide and edit contributors with regard to deadlines and content focus.
• Maintain content inventory and auditing and perform gap analysis to optimize content.
• Analyzes cross-platform data sets with a close eye for detail and extract the critical business and audience storylines
• Develop content distribution strategy across e-mail, website, social media, among others.
• Be a thought leader and oversee strategy and execution of all social media (Facebook, Instagram, Twitter, Google Plus, etc.)
• Extend lead generation off-line by developing and executing new off-line channels (Study Abroad fairs, UN fairs, etc.)

These job descriptions are examples. Looking for work?

Find JobsFind Jobs