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Content Marketing Manager

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Innovative start up in downtown San Diego seeks motivated Content Marketing Manager to manage content marketing strategy plans, and write and produce a variety of content for use in business development efforts, integrated marketing campaigns, social media, website, blog, and email efforts. Ideal candidates should be very familiar with both digital and traditional marketing efforts and will have experience running campaigns and measuring the outcome. The Content Marketing Manager will have the opportunity to work with a variety of team members on real projects and be expected to bring new ideas to make the company a better company every day. The Content Marketing Manager role requires a high level of creativity, attention to detail, and project management skills.

Primary responsibilities:
- Collaborate with designers, product marketers, the sales team, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience
- Partner with the Director of Marketing to execute integrated marketing campaigns and promotions across social media, web, and email platforms
- Blog on an ongoing basis to support and promote company and to attract site visitors through search, social media, and email subscribers
- Grow subscriber base by providing regular, helpful content that’s aligned with needs and interests
- Create and set processes that address national and regional needs in a standardized and scalable manner
- Track metrics and indicators for data-driven decision-making and course alterations
- Document marketing best practices and create resource guides for stakeholders to leverage in marketing efforts
- Serve as a thought leader and subject matter expert within company to establish platform-specific social benchmarks, KPIs, creative best practices and rules of engagement

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