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Content Marketing Manager

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Vitamin T has a client looking to add a Content Marketing Manager to their team. Please take a look at the description below. If you feel you would be a good fit, please send your resume and salary requirements to DBorror@vitamintalent.com.


ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

- Leads creation of inbound and outbound B2B and B2C written communication, including website and blog content, print collateral, and email marketing, along with some editorial and social media
- Develops and maintains a content calendar to plan efforts across all channels, and integrates calendar with traditional marketing campaigns
- Works as project lead for our magazine, including project management, editorial guidance, some writing/editing, and product ownership
- Conducts research and interviews with subject matter experts and stakeholders to tell compelling stories while maintaining technical accuracy
- Manages internal and external blog contributors, including staff, volunteers, and freelancers; maintains a calendar, provides prompts and topics, and edits as needed
- Develops and presents original ideas for timely, relevant content creation, drawing inspiration from industry news, market data, our events and offerings, brand strategy, and content marketing best practices
- Writes headlines and copy that are both compelling and relevant to a technical-minded B2B audience
- Optimizes digital content to achieve superior organic search ranking for select keywords
- Interprets campaign metrics and analytics to develop plans for improving future results
- Owns and enforces brand voice across all platforms and audiences

SUPERVISORY RESPONSIBILITIES
There are no supervisory responsibilities for this position.

QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE
- Bachelor's degree in English, Journalism, Public Relations or related communications field and 3-5 years of related experience and/or training; or equivalent combination of education and experience in marketing, communications, journalism, or related field.
- Experience in home tech industry or other high-tech field a plus.

SKILLS

- Ability to effectively communicate technical concepts to both B2B and B2C audiences
- Acute attention to detail
- Ability to work independently
- Proven editorial skills and writing skills
- Proven ability to tell engaging stories and create content that draws an audience
- Solid organizational and project management skills
- Ability to effectively present information and respond to questions from colleagues, senior management, customers, and the general public

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