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Content Marketing Director

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The Content Marketing Director will report directly to the Senior Director of Marketing and will be responsible for managing and developing the content marketing operations, specifically focusing on sales enablement collateral. This role is B2B writing heavy and will work closely with the entire Marketing team to create the content that fuels marketing activities across sales enablement, social media, events and marketing automation. This client's rapid growth demands high performance. This person will work directly with the sales/new business team on content, producing B2B pieces to help accelerate their performance. If you're looking for a new challenge or just want to be a part of something historic, apply now. Let's change the way the world works.

Responsibilities (including, But Not Limited To):

  • Develop a strategic content calendar and sales enablement library to support new and base sales including:
    • One sheets, Case studies, Corporate decks, RFPs 
  • Work directly with Client Services and department leaders to mine for information to be repurposed to drive sales
  • Review final submission of proposals
  • Refine RFP answer repository
  • Assist Content Manager with the development of brand marketing content to position company as thought leaders including: Blog postings Social media Email newsletters White papers Press releases Videos Webinars Infographics
  • Measure, analyze, and optimize performance of content across all outlets
  • Work closely with Sales and Marketing teams to ensure alignment of goals; establish and report on results of content performance
  • Own tone of voice and brand positioning in all written materials
  • Be a general resource across the entire organization for writing, proofreading, and editing client-facing and public-facing pieces

Skills:

  • Excellent written and verbal communications skills, including the ability to produce compelling email marketing copy and sales enablement marketing collateral
  • Engaging business writer who can communicate complicated topics in a simple, thought-provoking manner
  • Strategic thinker – ability to make data-driven business decisions
  • Strong relationship management, organizational and project management skills
  • Comfortable thinking on your feet and working through ambiguity
  • An eye for design – able to quickly spec out and wireframe presentations & more
  • Quick learner – must be eager to independently learn about the latest technologies, solutions and platforms
  • Resourceful - Writing and content creation is your core competency, but your belt has a number of other cross-functional skills
  • Research driven – must enjoy the "search" for information using conventional and scrappy methods
  • Results focused - You love measuring the impact of your deliverables
  • A passion for technology

Qualifications/Requirements:

  • Bachelor's degree in Journalism, Public Relations, Marketing / Business or related communications field
  • 5+ years B2B content marketing experience, technical writing experience preferred
  • 3+ years branding and positioning experience
  • Experience advocating for content strategy best practices, principles, and methodology
  • Experience in an agency or similar client services environment is preferred
  • Experience with production tools, like SlideShare, and productions teams, like photographers and videographers
  • Experience working with Adobe creative suite
  • Experience writing RFPs (plus)
  • Has worked at a startup before (plus)
  • Experience with Salesforce (plus)
  • Experience with WordPress (plus)
  • Close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading 

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