The nature of the work is focused on creating product and brand demand, understanding external constituents and effectively presenting company or product information. Manage a team that creates copy, creative, photos, product placements or other assets in support of the consumer experience Prioritize and project manage work in order to meet digital creative needs Define group workflow and implement process improvements to ensure assets are created and available per need.
This role will facilitate the development and management of brand stories told through social media platforms. You will also be responsible for working with social media partners in our global regions to ensure guidelines and standards are being adhered. You will be expected to manage the editorial programming and creative expression of this whether it be through text, image or video. You will also drive data analysis of content performance ensuring we constantly refine our methods to enhance engagement and establish and maintain strong, interdepartmental ties with key internal and external stakeholders, including: Regional Brand marketing teams, Consumer Insights, Product Design, and our external agencies.
-Be responsible for the day to day output on our social channels
-Constantly push our editorial to the limits through outstanding photography and a playful TOV.
-Responsible for maintaining and growing the tone of voice within our social spaces
-Optimize engagement efforts within our social spaces utilizing standard testing methodologies and providing in-depth reporting, analysis and data-driven recommendations
-Monitor and analyze social media trends and identify the impact of social media on traffic and overall brand awareness
-Work closely with our digital agencies to lead and brainstorm new opportunities within social
-Work closely and maintain a good working relationship with your digital counterparts in our other regions (US/LATAM/APAC/ EMEA)
5 years relevant, content management, systems management exp, understanding of mktg assets/content. Typical Office: This is a typical office job, with no special physical requirements or unusual work environment.