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Content Manager / Strategist needed ASAP!

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As a Content Manager and Strategist you will:

•Help the business to accelerate content assessment, gaps, creation, sharing and engagement across all social media platforms.
•Perform audits of our brand presence and consumer sentiments towards the brand across social media channels.
•Conduct social media market research and analyze their findings.
•Assist in developing and implementing content plan and ideas, publishing calendar, and media proposals.
•Recommend and coordinate social media marketing activities to engage with consumers and promote our services.


The specific activities that the Community and Content Analyst will lead are as follows –
• Audit existing content, to establish current baseline – Identify gaps
• Identify video and other content to be created to close gaps, and supplemented with blogs to optimize for SEO
• Identify internal resources that can be leveraged to enable quick production of content
• Audit existing on line content for technical enhancement needed and pilot for search optimization
• Publish content and set up mechanism for constant refresh
• Work with OBU to set up wireframe to publish video/ long content to build relevance
• Refine Content based on performance against metrics
• Align messaging to drive unique SHS content
• Define Social Network Audience Preferences and Align Content with targeted Social Network Audience Preferences
•Publish Content on both Owned and Earned Media Platforms

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