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Content Manager - Content Librarian

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We are seeking a Content Librarian for our client's Retail Marketing Division. This person will play a critical role in helping to evaluate our client's current content library for content relevancy, need & usage. The Content Librarian sits within the Retail Marketing Support & Experience team. The team is responsible for email marketing, design & creative, print & fulfillment, mobile tools & apps, content, communications, social media, and web. The Content Librarian will be responsible for providing a positive user experience by determining the best content out of our 2,000+ piece content library.

RESPONSIBILITIES:
• Run in-depth audit of current content library, assessing content based on effectiveness and usage
• Evaluate content audit to determine opportunities to retire irrelevant content, prioritize relevant content, and maintain evergreen content
• Determine content to be migrated to a web only platform
• Maintain a comprehensive asset inventory of all or the US Retail Marketing content
• Provide analytics on the usage of all marketing assets to make informed decisions around current and future marketing assets
• Maintain broad governance of all assets (recent updates, expiration dates, etc.)
• Document content types and the relationships between other content types, devices, users and sites
• Maintain the master taxonomy for the marketing organization, with a focus on the hierarchical models needed for CMS development and update as necessary
• Provide analytics on the usage of all marketing assets to make informed decisions around current and future marketing assets
• Document content types and the relationships between other content types, devices, users and sites


REQUIREMENTS
• 1+ years in a marketing related field
• Bachelor's degree in Design, Marketing, Communications or any other related field of expertise
• Understanding of marketing content use across multiple channels including print and web
• Strong organizational & analytical skill

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