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Content Lead

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Every day, everywhere, people turn to social media to connect, share, discover, get informed and get inspired. By harnessing insights and working with world-class researchers, this helps marketers understand people across generations, geographies, devices and time. We look at what drives people to stop, look, feel, share, do and buy. We then translate what these insights mean for brands. You can play a key part leading this movement on a Global Consumer Insights team at a top social media company.

The Global Consumer Insights team seeks an experienced content marketing individual with proficiency in market insights related to advertising effectiveness research. This person will be responsible for writing insights and crafting marketing-related materials based on internal/external data and advertising effectiveness research findings. Excellent writing skills are critical to success in this position, as well as an interest in measurement and a demonstrated ability to work across cross-functional teams.

Responsibilities:
-Write insights and marketing related materials based on internal/external data and research findings.
-Create approachable content that reinforces the value of measuring campaigns for an agency and marketing audience
-Work cross-functionally (across research, editorial, marketing, sales, design and other teams) to manage projects effectively and efficiently.
-Synthesize and incorporate input from different stakeholders to create a final product that represents the best of the collective contributions.
-Synthesize data into compelling stories, marketing materials, infographics and more.


Qualifications:
-Excellent communication, editing and writing skills.
-Minimum of 5 years experience. Media Planning or Marketing Research experience preferred
-Familiarity with B2B marketing and the market research industry
-A strong command of the terminologies used to define advertising and/or campaign effectiveness
-A strong command of data terminology, marketing concepts and technologies within the digital advertising space
-Curiosity about measurement, a plus
-Expert knowledge of the AP Style Guide, ability to learn Facebook style.
-Experience working in a cross-functional team environment.
-Detail-oriented.
-Ability to be efficient and organized while working on multiple projects simultaneously.
-Ability to maintain high quality work while meeting tight deadlines.
-Strong critical-thinking, research and problem-solving skills.
-Sense of humor and ability to move quickly and adapt to constantly evolving work environment a must.
-Outstanding communication skills, both written and verbal (proven written communication skills).
-Ability to translate complex concepts into simple and intuitive communications.

Education:
Bachelor’s degree in Journalism, Marketing or Communications related field.

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