Our client in downtown San Diego is seeking a web content editor to add to their team. The web content editor is responsible for planning, creating, editing and publishing information on the assigned brand's website. This person will work in company communication departments or external organizations, such as web design agencies, IT consultancies and media companies. Content editors may produce material for publication on websites on companies’ internal intranets or on the public Internet.
The web content editor must have excellent writing and editing skills, with an understanding of the special requirements of writing for the Web, such as the use of keywords, hyperlinks, navigation and the importance of brevity. They must have a good eye for detail, with excellent spelling, grammar and punctuation skills. Editor must have good interpersonal skills to work effectively with contributors, designers and webmasters. And, they need good organizational skills to collate material from multiple sources and produce web content within tight deadlines.
The web content editor requires a bachelor’s degree in English, journalism or mass communication. Previous experience in an editorial or Web-related position also is an advantage.
1. Knows how to find and manage a pool of freelance writers
2. Can edit for SEO value, brand guidelines and compliance considerations
3. Has experience in this role for a fast growing news site
Content editors work with contributors, such as copywriters, product managers, marketing executives, researchers, photographers, publishers or image libraries to gather material for websites. They may also write material themselves. Editors check content for accuracy and ensure that it complies with copyright and privacy regulations. They edit the copy to make it easy to read on a website page or convert longer content to a format that visitors can download. To meet the needs of visitors who view websites on tablet computers or smartphones, editors must modify content so that it is easy to view on smaller screens.
Web content editors work with other Web professionals, such as Web designers, developers and webmasters to determine the best way to present information online. Editors may upload content themselves or provide material to designers or webmasters. They contact contributors to find out if material needs to be updated, and they encourage contributors to supply new content to keep the website fresh for returning visitors.
To ensure that Web content meets the needs and interests of website visitors, editors monitor visitor behavior by reviewing website statistics. They check page popularity by the number of visitors and remove content that has low levels of interest. They may also encourage feedback by providing the means for visitors to leave comments.