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Content Analyst

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50% Site Maintenance
* Maintain web site to ensure content reflects current product, pricing, promo and messaging
* Assign and track new content development to include required coding

· Gather and write requirements for copy and applications to support content requests
· Manage implementation of the content via CMS tool and IT releases


50% Site Analytics
· Analyze user behavior and site performance using Ominture site analytics
· Support the analytic needs of a business unit by analyzing web traffic using Omniture
· Collaborate with external partners such as Agencies to assist with data collection and reporting.
· Lead driving core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience.

* Develop and deliver Weekly, monthly reports (Excel, clickstream analytics) and reports on website behavior and customer experience analysis.
* Lead creation and completion of Multivariate and A/B testing documents (from hypothesis creation to influencing creatives to identifying success metrics) and post test analysis.

Experience
At least two years of working with standard clickstream analysis tools: Omniture, HBX, CoreMetrics, etc.
________
Manage content requests and release planning for product sections.
Gather and write requirements for copy and applications to support content requests
Manage implementation of the content via CMS tool and IT releases.

Define and optimize personalized flows for various user types.

Desired skills:
Demonstrated skill in copywriting
Ability to manage various business owner groups to prioritize content requests and facilitate approval process for planned releases.
Information Architecture and Usability experience.
Web analytics experience - managing site to set of goals / optimizing continually based on analytics.
Experience in CMS tool management and production a big plus.

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