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Content & Social Media Manager

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Growing company in the financial sector seeks motivated Content & Social Media Manager to assist in driving strategy, innovation, design, development, implementation, and support regarding the company's digital presence. The Content & Social Media Manager will be responsible for implementing and supporting the entire digital presence including: company website, Social Media Strategy, digital brand awareness, and generating inbound traffic through digital campaigns and other relevant digital communications. This is a full-time, onsite, contract-to-hire role.

The Content & Social Media Manager is a highly motivated individual with experience and a deep passion for content strategy, blogging, micro-blogging, and community participation. The Content & Social Media Manager duties include the following channels:
• Mobile, tablet, online transactions, and account membership
• Social media management
• Blogs
• Newsfeeds
• All Analytics for digital properties (Google Analytics, etc.)
• Search engine optimization; search engine marketing
• Internet, social media, and email marketing

The Content & Social Media Manager will be immersed in the rapidly changing world of mobile applications, social and related applications, digital commerce, analytics, and on-the-horizon technologies. Finally, the Content & Social Media Manager is customer-focused and models the following attributes: leadership, service excellence, core values, commitments, entrepreneurial, imaginative, and integrity.

Four Primary Functions:
1) Content Management
• Ensuring Digital Presence relevancy circulating content to reach & retain target market audience
• Leads with adaptive & responsive designs, digital brand awareness, and digital campaigns
• Oversees Digital Presence design such as Facebook Timeline cover, profile image, thumbnails, ads, Twitter profile, YouTube, Linked In, and blogs
• Identifies threats and opportunities in user generated content surrounding the business, report to appropriate management
• Conducts online advocacy for cross-promotions

2) Social Media
• Advocate for company in Social Media spaces, engaging in dialogues and answering questions where appropriate
• Monitors, listens, and responds to users in a “Social” way while cultivating leads and sales
• Develops and expands community and/or blogger outreach efforts
• Monitors trends in Social Media tools, applications, channels, design and
strategy:
o Identifies opportunities to leverage Facebook's API tools, adding
value for our members
o Assesses how to leverage non-traditional media channels such as Vine

3) Transactional Sites
• Administers and supports New Membership platform
o Mobile o Tablet o Online

4) Campaigns, Reporting, and Analytics
• Creates, drives, and monitors success of social media specific tactics, such as Twitter promotions and Facebook ad’s
• Compiles reports for management with goals and success/failure reporting
• Demonstrates ability to map out strategy and then drive that strategy
proven by testing and metrics
• Implements a proactive strategy for capturing customer online reviews
• Analyzes campaigns and translates anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns
• Monitors effective benchmarks for measuring the impact of Social Media programs
o Analyzes, reviews, and reports on effectiveness of campaigns in an effort to maximize results

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