These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Consumer Marketing Manager

0 people like this description

In this position you are involved in running, optimizing and expanding our e-payments client's North America consumer website. The website is a core channel for both new and existing consumers and you will tasked with ensuring new consumers can easily sign up for accounts and drive performance from targeted onsite placements for existing consumers. You will work closely with the Regional & Merchant Marketing teams, as well as the Creative / Brand team to ensure our messages are on strategy and on-brand.

Responsibilities Include:
- Develop a robust test and learn plan to optimize conversion rates for new & existing consumers
- Own the “learning agenda” for website marketing to consumers:
o Design and plan website experiments (in support of your learning agenda)
o Work with marketing, product, ops and analytics to execute your test plan
o Use research, data and analysis to optimize and prioritize consumer messaging
o Collaborate with designers to produce clear, articulate creative
- Provide product/design teams with business requirements for Account marketing
- Collaborate with technical teams on measurement methodology and platform requirements
- Project manage pipeline of quick-fixes on the consumer website.
- Work as part of a global team to set up & execute on overall website marketing strategy, understanding marketing needs and how to most effectively test new campaigns and strategies to maximize yield.
- Collaborate with technical teams to define platform requirements for the Content Management System (CMS)
- Be an internal expert on the available tools & capabilities and ensure the business is extracting maximum value from our platforms
- Be the point person in the business for "what’s happening on the website" and create a regular reporting & communication plan to share results & plans

Skills Required:
- 7+ years of web marketing experience with a background in the ecommerce space
- Demonstrated success defining and implementing changes that drive traffic/conversions to a consumer website
- Highly analytical mindset with the ability to think strategically
- Previous experience managing agencies and internal and external partners
- Comfortable working in a large, global environment
- Understanding of web measurement: click/view-through analysis, attribution and of web technology and publishing: HTML, CSS, CMS
- Strong influencing and leadership skills

These job descriptions are examples. Looking for work?

Find JobsFind Jobs