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Consumer Marketing Manager - B2C

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Are you ready to make a difference? Still searching for that dream job that just doesn't seem to exist? Our client located in Waterford, Wisconsin is a progressive organization where diverse ideas are met with enthusiasm, and a place where you can learn and grow to your full potential. This contract-to-hire opportunity is open to local and remote candidates. The client is most interested in the right person for the job and less concerned if that means that they are located in California, or maybe New York, or anywhere in between! So if you are a passionate, creative, B2C Digital Marketing rockstar then we want to talk to you! This position calls for an experienced, out-of-the-box thinker to drive the stragetic development, execution and measurement of consumer campaigns in our priority growth markets. Required experience in marketing mobile apps, looking for someone who can drive downloads and engagement with the app. You will also need to bring deep expertise in digital marketing and integrated campaign planning with very strong analytical skills, a strong eye for creative and brand, a passion for popular culture and a strong affinity for technology. Daily duties & responsibilities:
Market-specific Marketing Calendars: Work to develop quarterly marketing calendars to around consumer and product moments;
Consumer Campaign Strategy: Define, socialize and execute on core strategy including audience targeting, channel planning and demonstrating thought leadership and expertise;
Campaign Management: Working cross-functionally, lead planning, development of channel plans and implementation of integrated campaigns to drive downloads, engagement and relevance among existing and prospective
mobile users. Partner closely with Product Management to drive tight integration with product and calls to action across campaigns;
Campaign Performance Tracking: Develop a framework for evaluating campaign performance and optimizing media spend, creative rotation and integrated campaign components;
Brand Development: Partner closely with the brand manager to build consistency around the brand, personality and voice.

To be considered, interested applicants should submit their resume along with a summary of how their experience relates to this position!

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