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Consumer Marketing Analyst

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Top Media & Entertainment client is seeking a Consumer Marketing Analyst for a one year temporary assignment with full benefits!

Qualifications: 
RESEARCH RELATED SKILLS: Experience with structured survey writing, questionnaire design and programming. Unstructured, semi-structured, and structured interviewing and focus group design and moderation a plus. Ability to calculate figures and amounts such as proportions and percentages. Ability to compute rate, ratio, and percent and to draw and interpret spread sheets. Ability to work with mathematical concepts such as probability and statistical inference. Experience with Univariate Methods required; Experience with multivariate methods not required but preferred; Experience with statistical package (like SPSS) required. REASONING ABILITY: Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form in English. Ability to define problems, assemble data, establish facts, and draw valid conclusions. Ability to tell the story behind the data.

EDUCATION: Bachelor’s degree required from a 4-yr college or university; Acceptable majors include Marketing, Research, Statistics, Business Analytics, Any of the Social Sciences, Economics, Math, Finance, or related field. Master’s degree not required, but preferred; highly relevant to this industry.

EXPERIENCE: 1-5 years of experience in marketing research on either client or vendor side required, or equivalent combination of education and experience. Leadership experience not required at this level, however must be comfortable interacting with clients and peers; or equivalent combination of education and experience. 

Responsibilities: 
Participate in the design, development and implementation of ad-hoc research projects for the purpose of better understanding both current and potential UO Guests, and business issues: o Marketing and sales research including ad testing, product naming, brand awareness and health tracking o Operational research on in park guest behaviors, preferences, and reactions to new and altered ride, merchandise, and dining experiences o Research that supports Strategy and Business Development in market sizing and segmentation o Other ancillary ad hoc projects to support Universal Orlando Creative and Universal Parks and Resorts research needs

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