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Consumer Insights and Digital Experience Manger

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Our client, a San Diego-based manufacturer of baby products, seeks a contracted Consumer Insights and Digital Experience Manager for a 3-4 month contract (family leave). This position will report to the Consumer Insights and Digital Experience Manger for initial projects and training. After an initial period of training with the Consumer Insights and Digital Experience Manger, this role will be relied upon to provide coverage and assistance for all ongoing research projects during the manager’s family leave. During this time, the Marketing Research Specialist will report directly to the VP of Marketing. While this position resides under the marketing department, the role is critical to the support of the product development and sales functions as well as in obtaining strategic corporate growth milestones.

Responsibilities:

· Aligning with Manager and VP on research projects and priorities
· Managing and calendaring consumer panel research requests; prioritizing access to company's consumer panel
· Execution and analysis of quantitative studies conducted with company's established consumer research panel
· Creating succinct and actionable summary reports of quantitative consumer panel studies
· In-field data collection at mass-retailers with a focus on product information gathering including UPCs, MSRP, shelf position, packaging and visual record
· Analysis of 3rd party market measurement data including category sales at major retailers and all-commodity volume distribution impact
· Present market measurement research summary and overviews to product development, sales, marketing and executive team members
· Punctually delivering on all deadlines, understanding the implications delays have on the wider team and process
· Assist in the creation of sales presentations and product development plans by providing relevant research results and findings from existing archive or new studies
· Adopt a neutral position on all research results and findings, presenting without assumptions or bias

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