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Consumer Insights Specialist

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Our client is seeking an experienced marketing researcher to conduct in-depth consumer market research and analysis. Retail food company experience is a plus.

RESPONSIBILITIES AND DUTIES
Innovation Pipeline Guidance and Testing (100%)
(40%) Product Development Guidance and Evaluation
• Develop test design and analytical plan
• Lead survey design
• Manage field testing logistics and execution
• Create summary of key findings, implications and recommendations to guide product improvements and commercialization for national launch.

(20%) Concept Development Guidance and Evaluation
• Provide foundational category background information through secondary data mining and synthesis
• Lead qualitative concept exploration for the refinement of conceptual ideas and identification of consumer benefits and language for positioning.
• Lead quantitative concept testing survey design, analysis plan and summary of findings.

(20%) Quantitative Promotional Offers Research
• Lead quantitative product-focused promotional offers research design and analysis.
• Create summary of key findings, implications and recommendations based on incremental share and volume potential for Domino’s.

(20%) National Promotion Performance Tracking
• Track national launch performance utilizing internal POS data, primary consumer-reported data and secondary data sources.
• Create and publish a weekly tracking dashboard, providing insight-based implications and recommendations.


QUALIFICATIONS
• 4+ years of primary consumer research experience
• Bachelor’s Degree required in Business, Marketing, Research or related field
• Experience in Retail Food Company a plus
• Strong Computer Skills: All Microsoft Office applications and cross-tabulation software
• Strong data mining, analysis and reporting skills
• Excellent written and verbal communication skills
• Excellent organizational and project management skills

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