These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Consumer Insights Manager

0 people like this description

Aquent's Fortune 100 client is looking for a Consumer Insights Manager to work a 3-6 month part-time contract, with strong potential to extend, on location for 20 hours/week, in Framingham, MA.


  • Brand Strategy Development: Lead qualitative (e.g. concept testing) and quantitative research (e.g. Brand Tracking) to provide key customer insights to help build effective marketing programs
  • Store Experience Optimization: Lead qualitative (e.g. shop-alongs) and quantitative research (e.g. Customer Satisfaction Study) to provide key consumer insights to help improve the in-store experience
  • Brand Communications Planning: Support brand teams as part of core team for annual planning, offering actionable, timely insights to meet brand goals
  • Drive and manage the implementation of primary and secondary market research programs for the three domestic divisions, as well as partnering with global divisions as needed
  • Strategic Foresight: Identify short and longer-term business opportunities based on consumer attitudes, perceptions and behaviors, competitive activity, and/or retail trends. Validate these concepts early on.
  • Identify, analyze, synthesize and communicate data effectively to various cross-functional teams
  • Provide strategic thinking to shape actionable business ideas and inform brand strategies
  • Ensure the voice of the customer is clearly, accurately and consistently represented across all functions
  • Support of key cross-functional partners (e.g. store operations, product development, merchandising, store design) in articulating and elevating their consumer insight needs
  • Management of the relationship with outside research vendors. Negotiation of proposals and management of the research budgets
  • Collaboration with peers to create internal Consumer Insights best practices

  • These job descriptions are examples. Looking for work?

    Find JobsFind Jobs