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Consumer Insights Analyst - Req#: 4371069

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Consumer Insights Analyst - Req#: 4371069

PRIMARY DUTIES:
• Design and execute primary quantitative and qualitative consumer research on assigned business categories and special projects.
• Identify and translate business issues into appropriate methodologies and research designs that lead to actionable insights.
• Incorporate innovative research techniques to address specific corporate and category issues.
• Partner with colleagues in complementary departments for more comprehensive insights.
• Craft achievable project plans with milestone dates and direct the execution of projects by internal resources and external research suppliers.
• Support the identification and development of research stimulus materials.
• Recognize patterns in data and perform additional analyses to flesh out findings.
• Leverage disparate information from a variety of internal sources, including past research.
• Summarize and present research findings and recommended course of action to various levels throughout the organization.
• Serve as the voice of the consumer in all business decisions.

SKILLS:
• Knowledge of marketing research techniques and statistical analysis
• Experience in designing and interpreting research that surfaces motivations behind behavior and implicit needs.
• Experience with ethnography, qualitative research, concept screening, attitude and usage, persuasion testing, brand tracking, and statistical analyses.
• Excellent analytical skills with high level of attention to detail, strong mathematical ability, and expertise in interpreting research results and developing recommendations with minimal input.
• Ability to function within a team environment, add insight to other researcher’s work, and negotiate with internal and external customers at all levels.
• Demonstrated ability to effectively manage multiple projects in a dynamic, fast-paced environment.
• Excellent writing and presentation skills, with minimal revisions required.
• Exceptional interpersonal, communication, and creative problem skills.
• Exceptional organizational and project management skills in creating timelines and cost estimates, and sticking to them.
• Proficiency in SPSS, Microsoft Word/Excel/Power Point/Outlook; experience in survey programming software a plus.

EDUCATION/EXPERIENCE:
• Masters degree in Marketing, Business, Psychology or Statistics preferred.
• 3+ years related experience.
• Exemplary attendance, work ethic, and job performance.

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