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Consumer Ads Quantitative Researcher (part-time)

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As this TOP social media company, head-quartered in Menlo Park, CA, moves its ads model to the broader family of products there has been a significant increase in the need for research that sits at the intersection of policy, consumer value and ads product expansion. The use of company's tools to power off-social media advertising means they must provide high-quality ad experiences with transparency and control to more people off their site. They need to understand how consumers perceive their ads in relation to other publishers. As a company, they are committed to continually improving their technology to serve better, more relevant ads, and they need a signal on the credibility of their quality narrative with consumers.

Therefore, they are seeking a Consumer Ads Quantitative Researcher (UX Researcher) to join their UX team that supports Company Newsfeed Ads for a 6 month contract. This is part-time, on-site, 20 hrs/week

Duties include:
• Collaborate with Senior leadership to identify key concepts required for measuring consumer sentiment around customized ads
• Partnership with Consumer teams to understand best practices
• Build a global survey and sampling mechanism to conduct a sentiment metric
• Develop an analysis framework that supports the conceptual validity of the metric
• Build global metric dashboards and share with stakeholders to monitor the metric
• Build a few product-level surveys and sampling tools to conduct a sentiment metrics
• Build dashboards and share with product stakeholders
• Collaborate with other Consumer Ads Researcher to deliver meaningful metrics to the Transparency & Control team. Manage research of Transparency & Control sentiment
• Partner with data science, product management, and other stakeholders

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