Our client is a full service, integrated agency with proven ability to deliver across digital, technical, and ongoing consulting engagements. Each of our business practices are deeply rooted in delivering client success. We see ourselves as partners to our clients, and we invest in each of their business goals, ensuring that our work helps deliver on these goals. Client success is our ultimate metric, and what drives our mindset, skillset, and company culture. We were recently named “Best Places to Work” in the state by the Puget Sound Business Journal. . Create social media strategies for all brands, including show brands and sales strategies
POSITION OBJECTIVE: The Social Media Manager leads efforts to grow brands across all social media channels by training staff on platform best practices, supporting sales staff in pitching and producing social assets, identifying emerging platforms vital to brands' growth. Establish clear vision to focus limited resources to drive business impact.
Create best practices and train staff on legacy and emerging social media platforms
Maintain a consistent voice across channels aligned with brands
Support sales staff in pitching and producing social media assets while identifying new social media assets
Work with promotions staff to identify new ways to incorporate social media into brand marketing. Assist promotions staff to regularly run social promotions/campaigns and track their success.
Identify best platforms for sharing station-owned content to increase social media referrals and grow on-air audiences
Build internal relationships and educate key players and on the role social media plays
Set goals and develop strategic vision and focus areas for community management
Explore new ways to engage and identify a new online audience. Work to continually search for new ways to increase response and conversion rates for our website
Use analytics to track and report content effectiveness metrics to key stakeholders, as well as monitor and tune messaging to maximize conversion to websites and on-air properties.
Create and implement strategy to grow user databases
POSITION QUALIFICATIONS: 2-4 years' experience in a social media role with demonstrated results, preferably in a media setting
Deep and extensive knowledge of current social media platforms and best practices
Ability to think both strategically and creatively
Able to analyze data and draw conclusions
Strong written communications and analytic skills with an innate attention to detail
Excellent interpersonal skills (externally and internally at all levels) and demonstrated ability to collaborate across teams
Word, Excel, Outlook, PowerPoint, Photoshop skills are essential
Work in compliance with Company policies and procedures.
Preferred QUALIFICATIONS: 4 year Bachelor's Degree