Vitamin T is looking for a Community Management Specialist to join the digital/social media team at a leading not-for-profit in Richmond, VA.

The Community Management Specialist will be responsible for ensuring active and engaged social media communities around defined topics by managing long-lead editorial calendars, monitoring social media conversations and participating in those conversations to build brand visibility and thought leadership. 

KEY RESPONSIBILITIES

1) Management & Moderation

Listening & Reporting

• Manage social community-based activities through moderating conversations and facilitating sharing.
• Use social listening tools to generate insights
• Summarize insights and conversations to create actionable, client-facing reports that lead to optimization
• Cultivate leads for major donor and sponsorships as well as one-time gifts
• Capture and recommend weekly “round-ups” of key highlights for internal and external us​

Publishing

• Create and maintain content calendars
• Develop content to support content calendars
• Post relevant content in accordance with content calendars
• Package UGC highlights for public

Moderation

• Moderate and host Facebook Live, Tweet Chats and other social media events
• Work with digital content strategist to plan and promote above events
• Review user generated comments and posts in a quick and timely manner
• Respond to comments, when appropriate, in order to foster a positive community and add value to the user’s experience
• Respond to questions as needed when users are redirected by chatbot
• Escalate User Generated Content, where appropriate, to internal and client stakeholders.

2) Content Planning 

• Assist with creation, conception, and presentation of social media strategy and integrated marketing campaigns
• Work with internal fundraising and marketing teams to support and increase revenue growth
• Interpret the direction of executive, digital strategy, brand and creative leads
• Communicate and coordinate production and strategy/planning teams ensuring that community strategy supports overall brand goals and objectives
• Coordinate with other team members to help maximize impact of digital marketing and SEO

​​Reporting and analysis

• Actively and proactively review and analyze audiences to look for the best impact and ROI
• Provide weekly activity and events reports
• Analyze and report effectiveness of content and suggest improvements to lead to improved performance

SKILLS AND EXPERIENCE

• Demonstrated ability to produce community management guidelines and documents that reflect the holistic understanding and implementation of the role of social media and its effects.
• Proficiency in social listening tools
• Experience developing and implementing tactical plans — including inspired and moderated solutions — that build and nurture online communities
• Demonstrated expertise in engaging and activating community groups
• Experience locating and engaging advocates within the community to foster dialogue
• Demonstrated ability to develop on-brand messaging that best represents the appropriate voice, facilitating user-generated content creation and sharing
• Experience establishing metrics, gleaning community insights and reporting/recommending strategies that achieve marketing goals
• Excellent communication and presentation skills

QUALIFICATIONS

• Two to three years of experience managing social media platforms or communities for brands
• Bachelor’s degree in digital media, journalism or public relations preferred
• Must be able to work onsite in the company's Richmond, VA office
• Ability to work flexible hours required
• Strong problem identification and resolution skills required
• Experience working for in the social purpose or humanitarian sectors an asset
• Strong organization skills and the ability to prioritize workload, meet deadlines and perform multiple tasks with attention to detail required
• Strong writing skills required