Community Engagement Specialist - Social Media
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Vitamin T is looking for a Community Management Specialist to join the digital/social media team at a leading not-for-profit in Richmond, VA.
The Community Management Specialist will be responsible for ensuring active and engaged social media communities around defined topics by managing long-lead editorial calendars, monitoring social media conversations and participating in those conversations to build brand visibility and thought leadership.
KEY RESPONSIBILITIES
1) Management & Moderation
Listening & Reporting
- Manage social community-based activities through moderating conversations and facilitating sharing.
- Use social listening tools to generate insights
- Summarize insights and conversations to create actionable, client-facing reports that lead to optimization
- Cultivate leads for major donor and sponsorships as well as one-time gifts
- Capture and recommend weekly “round-ups” of key highlights for internal and external us
Publishing
- Create and maintain content calendars
- Develop content to support content calendars
- Post relevant content in accordance with content calendars
- Package UGC highlights for public
Moderation
- Moderate and host Facebook Live, Tweet Chats and other social media events
- Work with digital content strategist to plan and promote above events
- Review user generated comments and posts in a quick and timely manner
- Respond to comments, when appropriate, in order to foster a positive community and add value to the user’s experience
- Respond to questions as needed when users are redirected by chatbot
- Escalate User Generated Content, where appropriate, to internal and client stakeholders.
2) Content Planning
- Assist with creation, conception, and presentation of social media strategy and integrated marketing campaigns
- Work with internal fundraising and marketing teams to support and increase revenue growth
- Interpret the direction of executive, digital strategy, brand and creative leads
- Communicate and coordinate production and strategy/planning teams ensuring that community strategy supports overall brand goals and objectives
- Coordinate with other team members to help maximize impact of digital marketing and SEO
Reporting and analysis
- Actively and proactively review and analyze audiences to look for the best impact and ROI
- Provide weekly activity and events reports
- Analyze and report effectiveness of content and suggest improvements to lead to improved performance
SKILLS AND EXPERIENCE
- Demonstrated ability to produce community management guidelines and documents that reflect the holistic understanding and implementation of the role of social media and its effects.
- Proficiency in social listening tools
- Experience developing and implementing tactical plans — including inspired and moderated solutions — that build and nurture online communities
- Demonstrated expertise in engaging and activating community groups
- Experience locating and engaging advocates within the community to foster dialogue
- Demonstrated ability to develop on-brand messaging that best represents the appropriate voice, facilitating user-generated content creation and sharing
- Experience establishing metrics, gleaning community insights and reporting/recommending strategies that achieve marketing goals
- Excellent communication and presentation skills
QUALIFICATIONS
- Two to three years of experience managing social media platforms or communities for brands
- Bachelor’s degree in digital media, journalism or public relations preferred
- Must be able to work onsite in the company's Richmond, VA office
- Ability to work flexible hours required
- Strong problem identification and resolution skills required
- Experience working for in the social purpose or humanitarian sectors an asset
- Strong organization skills and the ability to prioritize workload, meet deadlines and perform multiple tasks with attention to detail required
- Strong writing skills required