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Community Engagement Specialist - Social Media

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Vitamin T is looking for a Community Management Specialist to join the digital/social media team at a leading not-for-profit in Richmond, VA.

The Community Management Specialist will be responsible for ensuring active and engaged social media communities around defined topics by managing long-lead editorial calendars, monitoring social media conversations and participating in those conversations to build brand visibility and thought leadership. 

 

KEY RESPONSIBILITIES

1) Management & Moderation

Listening & Reporting

  • Manage social community-based activities through moderating conversations and facilitating sharing.
  • Use social listening tools to generate insights
  • Summarize insights and conversations to create actionable, client-facing reports that lead to optimization
  • Cultivate leads for major donor and sponsorships as well as one-time gifts
  • Capture and recommend weekly “round-ups” of key highlights for internal and external us​

Publishing

  • Create and maintain content calendars
  • Develop content to support content calendars
  • Post relevant content in accordance with content calendars
  • Package UGC highlights for public

Moderation

  • Moderate and host Facebook Live, Tweet Chats and other social media events
  • Work with digital content strategist to plan and promote above events
  • Review user generated comments and posts in a quick and timely manner
  • Respond to comments, when appropriate, in order to foster a positive community and add value to the user’s experience
  • Respond to questions as needed when users are redirected by chatbot
  • Escalate User Generated Content, where appropriate, to internal and client stakeholders.

2) Content Planning 

  • Assist with creation, conception, and presentation of social media strategy and integrated marketing campaigns
  • Work with internal fundraising and marketing teams to support and increase revenue growth
  • Interpret the direction of executive, digital strategy, brand and creative leads
  • Communicate and coordinate production and strategy/planning teams ensuring that community strategy supports overall brand goals and objectives
  • Coordinate with other team members to help maximize impact of digital marketing and SEO

​​Reporting and analysis

  • Actively and proactively review and analyze audiences to look for the best impact and ROI
  • Provide weekly activity and events reports
  • Analyze and report effectiveness of content and suggest improvements to lead to improved performance

 

SKILLS AND EXPERIENCE

  • Demonstrated ability to produce community management guidelines and documents that reflect the holistic understanding and implementation of the role of social media and its effects.
  • Proficiency in social listening tools
  • Experience developing and implementing tactical plans — including inspired and moderated solutions — that build and nurture online communities
  • Demonstrated expertise in engaging and activating community groups
  • Experience locating and engaging advocates within the community to foster dialogue
  • Demonstrated ability to develop on-brand messaging that best represents the appropriate voice, facilitating user-generated content creation and sharing
  • Experience establishing metrics, gleaning community insights and reporting/recommending strategies that achieve marketing goals
  • Excellent communication and presentation skills

 

QUALIFICATIONS

  • Two to three years of experience managing social media platforms or communities for brands
  • Bachelor’s degree in digital media, journalism or public relations preferred
  • Must be able to work onsite in the company's Richmond, VA office
  • Ability to work flexible hours required
  • Strong problem identification and resolution skills required
  • Experience working for in the social purpose or humanitarian sectors an asset
  • Strong organization skills and the ability to prioritize workload, meet deadlines and perform multiple tasks with attention to detail required
  • Strong writing skills required

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