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Communications Specialist with Ektron (content) 

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Our client is looking for a Communication Specialist that is strong with writing content. This role is responsible for creating and maintaining compelling content for the company website.

Content creation may involve:
o Collaborating with colleagues to identify and develop content ideas
o Interviewing subject matter experts and summarizing results
o Writing abstracts and social media posts for articles, studies, and other sources
o Writing blog posts
o Identifying appropriate images, captions, and alt-tags
o Publishing content using the Ektron content management system.

MAJOR DUTIES AND RESPONSIBILITES
• Create, develop, manage, and grow content for member engagement and lead generation purposes
• Identify new content opportunities and ways to repurpose existing content
• Maintain website content to ensure that it is timely and relevant
• Work with business owners across the company to update the website per department activity or strategy
• Proactively identify and recommend content improvements such as identifying broken links, opportunities to improve user experience, and image updates
• Implement site changes based on user feedback
• Maintain a consistent voice and tone throughout all web properties
• Work cooperatively across departments to maintain site standards and best practices
• Manage web launch of new products and programs
• Write blog content and monitor blogs for comments


MINIMUM REQUIREMENTS
• Bachelor’s degree in communications, marketing, technical writing, or related field required, or equivalent experience
• 5-7 years of experience in creating/writing content for Web or other digital media
• Writing, editing, and proofreading skills
• Understanding of all aspects of Web development, including strategy, design, usability, and implementation
• Proven understanding of search engine optimization (SEO) and digital marketing techniques
• Experience using social media in a business environment
• Knowledge of web-related tools and techniques including hands-on experience with at least one content management system.
• Proven ability to build consensus and work effectively across the organization
• Ability to translate business needs into creative web-based solutions and to deliver business goals and project objectives with minimal supervision
• Excellent written and verbal skills
• Exceptional organizational skills, attention to detail, and ability to work under tight deadlines
• Experience with web site analytics tools including Google Analytics and interpreting data to make recommendations about content
• The ability to thrive in an atmosphere of constant change

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