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Communications Specialist     

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Our client is looking for a Communication Specialist to join their growing team.

I. POSITION PURPOSE
The role of the Communications Specialist is to create and maintain compelling online content while strengthening corporate branding and messaging. This person will plan and structure content for the sites, optimizing the user experience by considering multiple devices used to access content and being attentive to live metrics. Content produced will include web pages, PDF documents, audio and video files, and interactive tools.

II. MINIMUM REQUIREMENTS
• Bachelor’s degree in communications, marketing, technical writing, or related field required, or equivalent experience
• 3-5 years of experience in creating/writing content for Web or other digital media
• Understanding of all aspects of Web development, including strategy, design, usability, and implementation.
• Proven understanding of search engine optimization (SEO) and digital marketing techniques
• Experience using social media in a business environment
• Knowledge of web­related tools and techniques including HTML and Photoshop
• Ability to translate business needs into creative web­based solutions and to deliver business goals and project objectives with minimal supervision
• Excellent written and verbal skills
• Exceptional organizational skills, attention to detail, and ability to work under tight deadlines
• Experience with content management systems and databases
• Experience with web site analytics tools including Google Analytics and interpreting data to make recommendations about content
• Writing, editing, and proofreading skills

III. MAJOR DUTIES AND RESPONSIBILITES
• Ensure that the online presence aligns with overall business goals, creates engaging user experiences, and drives demand generation and member retention
• Maintain website content to ensure that it is timely and relevant
• Work with business owners across the company to update the website per department activity or strategy
• Create, develop, manage, and grow content for member engagement and lead generation purposes
• Identify new content opportunities and ways to repurpose existing content throughout the websites
• Create and manage taxonomies and content inventories

• Implement site changes based on user feedback
• Maintain a consistent voice and tone throughout all web properties
• Work cooperatively across departments to maintain site standards and best practices
• Manage web launch of new products and programs
• Write blog content and monitor blogs for comments
• Monitor and administer web analytics dashboards, reports, and key reporting tools

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