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Communications/Product Marketing Specialist

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Our Healthcare client is seeking a Communications/Product Marketing Specialist for the Online & Mobile team. The Online & Mobile team is responsible for shaping our client's digital experience and owns the following constituent-focused portals – Sales, Member, Provider, Find a Provider, Employer, Mobile Apps and Mobile Web. As key member of the Online & Mobile team, this role will help communicate Online & Mobile’s goals and project updates across all portals, providing a consistent message to stakeholders and business partners. The Communications/Product Marketing Specialist will report to the Senior Manager of Planning, Online & Mobile and will be located at our client's corporate office in downtown San Francisco. This is a jr. level role. Must have relevant experience and will need to provide writing samples.


Responsibilities
• Execute and own Online & Mobile communications strategy to ensure alignment with the client's mission and strategic goals.
Responsibilities:
o Partner with Senior Manager of Planning, Online & Mobile to execute day-to-day communications activities, coordinate department priorities, and maintain strategic roadmaps.
o Draft and maintain content to effectively communicate O & M plans, policies, and activities to stakeholders and business partners across distribution channels.
o Maintain knowledge management by maintaining internal resources (e.g., intranet sites, shared drives, etc) and evaluating opportunities to integrate external resources (e.g., professional training, memberships, journal subscriptions, etc).
o Create reports and dashboards on communications performance and identify opportunities for improvement based on analysis.
• Execute communications to support sales and marketing in representing the client's products and services to prospects, customers, employers, providers, and employees.
Responsibilities:
o Coordinate internal and external communications with Marketing Strategy, Marketing Delivery, and O & M to effectively communicate the value proposition of new feature launches to stakeholders.
o Maintain operational release notes, accomplishments, and sales presentations to track functionality and user experience.
o Maintain up-to-date list of constituents and functionalities.

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