Responsible for leading the development and implementation of major communication initiatives and digital marketing communication programs (online advertising, microsites, text campaigns, etc.) typically requiring the integration of multiple communication platforms. Primary duties to include, but are not limited to: Analyzes customer needs and business objectives and develops communication objectives, strategies and tactics for successful project/program implementation. Consults with business leaders to identify business objectives and recommends digital communication strategies and implementation approaches which support usability principles, testing methodologies, and search engine optimization, Develops implements and manages communication plans which incorporate communication objectives, strategies and tactics. Writes, edits/reviews collateral materials and communications. Coordinates the distribution of materials. Develops budget and negotiates services with outside vendors as required. Oversees the approval of materials through the Bureau of Insurance. Evaluates the effectiveness of communication plans, strategies, copy, and materials, and recommends appropriate changes. Identifies improvement/efficiencies that support operational excellence. Mentors other communication specialists and support staff. Requires a BA/BS degree; 5 years of experience; or any combination of education and experience, which would provide an equivalent background. Knowledge of usability principles, testing methodologies, and search engine optimization required. Experience developing multimedia content for websites, Flash demos, web banners, email newsletters, interactive PDFs, multimedia animations, movies, microsites, social media, etc. required. Experience in health care or managed care preferred.