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Communications Specialist

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Corporate Operations : Corp Ops-Global Marketing & Communications : GMC-Global Communications

Job Title: Communications Specialist


The key objective of this role is to work in the Media Relations team in London to execute the media relations strategy as determined for the Europe, Middle East and Africa (EMEA) region primarily in support of the institutional business and firm wide priorities. Country specific responsibility for the UK and Nordic region.


The ideal candidate will have solid experience of between 7 -10 years in corporate or agency financial Corporate Communications. They will be enthusiastic, self-motivated and capable of engaging in high level dialogue with senior executives. Ability to build strong relationships with the business, with journalists and within the global marketing and communications team.

The role will include the pro-active handling of the Media Relations strategy in the EMEA region. Maintaining clear, strong and appropriate communication with journalists having established a thorough understanding of iShares business, its products and capabilities.

The candidate will also manage day to day requests from the PR agencies in the UK and Nordics (Finland, Sweden and Denmark). In addition, the candidate will be able to pro-actively drive articles to position the firm’s expertise, thought leadership, products and capabilities via the appropriate spokespeople ensuring the firm’s share of voice is strategically positioned within the media.

Knowledge of UK and Continental European financial media is essential. Strategic and creative thinking are required. A commitment to work, at all times appropriate to the demands of the business. For the purposes of attending events, a level of client interaction outside normal office hours is required.

Experience in brand and reputation management is critical to this role given the size and scope of the marketplace.


Key responsibilities:

Work closely with the media relations team in London to plan and conduct media relations activities that build greater knowledge and recognition of the firm’s brand and businesses, coordinating with New York as appropriate

Target a defined core list of journalists and publications creating and maintaining a process for regular outreach to the media to ensure businesses are perceived by journalists as thought leaders on a broad range of topics and themes.

Coordinate the distribution and translation of a full range of written materials including press releases, by-lined articles and reports relating to the business, tailoring as appropriate according to individual country nuances relating to brand, product and market awareness levels.

Proactively and reactively arrange and facilitate media interviews with trained spokespeople across the firm ensuring the topic is defined and the spokesperson is briefed in advance with the relevant key messages.

Maintain strong working relationships with news media (print/broadcast/web) including business/financial media, trade and national press.

Support the day to day direction of activity and output of the PR agencies in the UK and Nordic region.
Experience in issues management with the ability to devise Q & A’s in order to protect the reputation of the firm.

Work effectively with senior management and marketing professionals in Europe sharing information and aligning media activity according to the strategic and tactical plans as directed by the business.

Develop strong internal relationships with key stakeholders within the businesses (sales, portfolio management, product development, capital markets, legal and compliance)

Coordinate the planning and implementation of media events, roundtables, press conferences and educational seminars.

Manage the handling of all media enquiries in a timely and efficient manner.

Develop a deep knowledge of iShares services and products

Regularly report on efficiency and effectiveness of the communications strategy, using the Gorkana metrics and other defined reports.

Monitor industry news flow to provide market sensing on issues pertinent to the business, e.g. regulatory/political.



A strong and demonstrable background in financial PR working across multiple markets and/or channels

Excellent writing ability a must

Experience in brand and reputation management

Ability to liaise with management of all levels

Ability to work effectively in a team environment – adaptable, reliable with a strong ‘can do attitude’

Project management skills, including an ability to move projects forward in a complex global business environment

Able to operate in a fast-paced environment with flexibility in regards to changes in strategy and project plans

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