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Communications Media Manager

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Our major pharma client is looking for a Digital Communications Media Manager for a contract role. Great opportunity with a pharmaceutical giant!

Job Role:

• Develops patient offline and digital media plans for Diabetes Marketing portfolio to increase brand awareness and trial or acquisition into the internal database that will aid in patient request or conversion
• Responsible for the planning, execution, optimization and analysis of digital media initiatives. Serve as the internal expert on patient facing digital media channels, as well as consumer and HCP search.
• Translate brand objectives/media strategy into strategic digital media plans that run in conjunction with total media plan
• Develop media plans aligned to the media and brand strategies across portfolio of brands in conjunction with brand objectives
• Develop and present compelling plans for management endorsement, to include proven, as well as innovative opportunities
• Develop and maintain SEO and SEM strategy across portfolio of products and across channels (Patient and HCP), governance models, optimization, reporting and analytics
• Work with media agency to ensure appropriate planning, execution, optimization and analysis of media activities while ensuring media buys are targeted efficiently and effectively
• Provide strategic insights and analytics into performance drivers to ensure full impact and efficiency of optimization efforts
• Determine set-up, including testing methodologies, reporting requirements, and modeling requirements, to ensure appropriate implementation and execution of plan
• Responsible for establishing appropriate measurement approaches (including tagging, source codes, etc) to drive optimizations of media plan
• Present weekly dashboards and reports to brands with insights and recommendations from agencies to align on course correction for digital media plans
• Develop robust and intelligent "test-and-learn" approach to campaigns and emergent trends
• Work with agency to develop 60 day Medical/Regulatory/Legal review (PRB) planning schedule

Minimum Requirements:
• A Bachelor’s degree or equivalent experience, MBA preferred.
• 4+ years brand management/digital marketing experience where media oversight and/or management was a primary responsibility required.

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