The Communication/Email Marketing Manager implements the production of marketing materials through excellent project management skills in accordance with the strategic goals of internal clients and the organization. This person is responsible for implementing long-term complex projects for internal business partners, revising marketing materials via InDesign and preparing HTML files for ExactTarget email sends. Works closely with Design and Production work units. Must be extremely well organized and able to create, maintain, and revise detailed project timelines, along with report job progress to the Creative Department/Marketing teams. Great attention to detail and the ability to work with teams in a fast-paced environment to meet tight deadlines is critical.
Provide tactical project oversight in the successful execution of marketing deliverables in support of internal business partners who seek to develop programs and tools that are showcased in sales opportunities and offered to existing clients.
Provides perspective and feedback in on specific projects as they are designed for different audiences (mainly for individuals, but occasionally for retirement plan sponsors and financial advisors) and deployed through the
appropriate marketing channels.
Provide input into Marketing Strategy and Marketing Operation Plans developed by business partners, specifically around priorities, scope, timing and resources available.
Acts as the Project Manager, overseeing and managing all internal partners in creative, content development, production, and digital media to ensure successful execution of key strategy efforts- on time, on budget and at the quality promised
Implement project plans that support the go to market strategies.
Light writing of marketing materials and understands the deliverable and goals of the project or campaign.
Understands and leverages Marketing processes/ procedures and tools to accomplish tasks.
Highly organized with the ability to prioritize and traffic multiple projects and demands to ensure efficient and effective project completion.
Strong facilitation and communication skills required.
Basic InDesign and HTML skills required for ExactTarget sends and copy edits to marketing materials.
Minimum 5-7 years work experience preferably in Financial Service Industry.
Demonstrated project management skills with the ability to facilitate project workflow using project management workflow tools.
Organized with the ability to prioritize multiple projects.
Basic InDesign and HTML skills required.
Demonstrated ability to work both independently and as a team.
Ad agency and/or consulting experience desired. Experience with creating educational materials/tools about investing for individuals a plus.
Ability to traffic the project workflow to achieve results.
Ability to work well under pressure and to easily adapt to changes in priorities to meet marketplace and business needs.
Some understanding of marketing, sales and product development culture.
Strong proofreading skills.
Superior oral and written communication skills, ability to translate complex ideas into clear and simple format.
Bachelor's degree or equivalent work experience required.
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