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Commercial PR Manager

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• Commercial PR Manager
Based TVP Reading
• Rate: up to £65,000 per annum (33 days holiday) £290 per day if you would prefer a day rate
• Contract to start October 2016
• Contract will be until 30th June 2017

Commercial PR Manager

Team Mission

The UK communications team provides strategic communications advice to the business, building and protecting the brand and reputation by influencing the external and internal narrative about the company and its role in the UK. We work through many communications channels including traditional and digital media, our own channels, social media, word of mouth and direct engagement with customers and partners as appropriate.

We create and communicate narratives explaining the overarching story as well as our individual businesses, giving overall context and proving our brand relevance to our many different audiences. We demonstrate thought leadership to show our market leadership, innovation and future vision. We act as an internal catalyst, providing market insight and helping to shape our business strategy. We build employee advocacy, understanding of and passion for our products and our company. And we strive to dispel myths, negative stories and competitor depositioning.

This role focuses on a broad mix of products and services aimed at the commercial market and is tasked with bringing to life our three bold ambitions:
• Build the intelligent & trusted cloud
• Reinventing productivity & business processes
• More personal computing (devices)


Role Purpose
• This PR manager role drives the management and execution of communications plans, strategies and tactics in support of the commercial business in the UK
• This role closely aligns and integrates with the overall communications vision and narratives for the UK
• This role will work closely with the rest of the the UK PR team and its PR agencies – and will report into the Commercial Communications Lead

Key Accountabilities
• Ensures consistent management and execution of communications programs to increase positive perceptions of the commercial portfolio and offerings in the UK;
• Counsels and supports business stakeholders in building the right plans/tactical execution in support of positive perceptions of the commercial business in the UK;
• Partners with in-house resources, in the UK and Redmond, and PR agency to help create compelling PR stories for exploitation via traditional and social media, bloggers and other influencers
• Partners with external PR agency, managing programs, campaigns and budget & resources
• Anticipates and helps to mitigate potential issues and crises
• Manages day-to-day product announcements (major announcements with team lead)
• Manages reactive response and core media relations with agencies
• Manages Customer Spotlight programme to demonstrate and drive usage with SMB, enterprise customers
• Equipping commercial sales teams with media coverage and customer examples, maximising use of customer stories across digital and social channels and leveraging customers for events
• Event management and execution, directing agencies to maximise delivery and ROI
• Manages the news calendar for the commercial business in relation to broader agenda, to help drive consistent and timely messages to the market

Key Success Criteria
• Ability to seek out social and traditional media opportunities to help amplify our products, campaign wins and brand
• Gains respect and viewed as an excellent partner to those segments and engineering groups driving the commercial business
• Managing agency activity to a high standard and enabling their success
• Develops an excellent relationship and engages with our key industry partners who help to deliver services to the market (key Partners within the Partner Network to be determined with the Partner team)
• Takes a highly collaborative approach to PR and communications, including the ability to resolve conflict and ambiguity to craft a one story with external resonance. This will include partnership with colleagues across the marketing team

Knowledge, Skills and Experience
Essential Experience
• The candidate must possess 10 years’ PR & Communications experience at a UK PR agency or in-house (or both), working on recognised commercial technology brand campaigns
• Strong track record in managing PR campaigns and agency resources to deliver tangible results
• Extensive knowledge and understanding of the UK traditional and social media landscape
• Experienced in giving senior level counsel
• Proven experience of managing integrated marketing campaigns preferred
• Experience of the Cloud Computing market with leading technology brands
Personal Attributes/Interpersonal Skills
• the candidate should possess excellent collaboration skills and a demonstrated ability to partner well with key stakeholders internally and externally; self-starter, yet happy working in a team
Technical/Functional Skills
• Solid writing skills, active social media follower/leader
Qualifications
• Degree-level qualification preferred

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