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Commercial Controller TV

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What success looks like in this role:
•A robust set of tested and refined plans to acquire customers through
affiliates and platform partners
•We will have established strong ties and sources of leads from within our clients teams
•We will have a test plan to test new channels that if successful we build into our acquisition strategy
•We will generate insight that will optimise our nurture programme, maximises lifetime value through engagement and usage of the service in the first 45 days after joining our client's service
•We will be hitting our sales numbers and be within budget

Sample Projects/Activities
•Creating affiliate campaigns and affiliate engagement programmes
•Testing Direct selling as a possible channel to market our client's Ip TV product
•Using analysis to improve the messaging within the nurture programme


Technical stuff you need to have experience with or be qualified in:
•Extensive relevant experience, preferably in media or television with degree
•Has experience and knowledge of the TV and preferably IP TV market
•Experience of running affiliate campaigns
•Experience negotiating and developing third party relationships
•Experience of loyalty / customer programmes
•Experience using insight to generate action / innovation and understanding multichannel
attribution
•Experience managing, delegating to and developing a team, setting goals and priorities and
holding others accountable
•Experience managing a budget and working to a matrix of KPI’s

In addition to the behaviours and Personal skills that help in this job:
•Excellent communication & effective stakeholder management and setting a clear direction for
the team
•Able to work in a fast moving, start-up environment
•Commercial, results driven, takes ownership and innovation
•Detailed, analytical and able to communicate complex ideas simply
•Has resilience in dealing with third parties

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