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Co-Marketing Specialist

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We are looking for a dynamic marketing professional to help drive adoption of one of our client’s emerging products in the commerce space. You’ll support marketing campaigns to drive acquisitions. You will work with a cross-functional team across product management, engineering, user research, marketing, PR, and more to shape how product is marketed to users.

You should have strong strategic and creative skills, as the role enables you to design and run creative campaigns to promote the service. In addition, you should have an analytical mindset with experience in Excel/Google Sheets and with cross-functional project planning. You also have experience managing partner/client relationships and a passion for working with retailers and brands. You will be expected to be a doer as well as a thinker, who does not settle for the expected and conventional, but works to own delivery and push ideas beyond the norm.

Role overview
You’ll manage co-marketing initiatives (activities for & with merchants and partners). You should have experience with direct marketing (email marketing, direct mail, partnerships and other channels) that features multiple brands/partners and drives business for all parties involved.

The role will also entail being a primary marketing point of contact with our merchant partners and developing co-marketing campaigns to drive volume for them.

You will manage strategic development for the co-marketing channel, including initiative preparation, client management (and ongoing relationship building), logistics, program management and measurement.

Top Daily Responsibilities:
Manage co-marketing campaigns with merchant partners, as main point of contact for key retailers owning strategy and execution
Deliver scaled direct response marketing campaigns that have high reach and generate significant sales volume
Own designated marketing channels that deliver acquisitions and execute/optimize within them over time

Additional responsibilities:
Manage marketing programming with several merchants, including broadly-reaching acquisitions efforts e.g. email marketing, direct mail, couponing, signage, etc.
Includes creative ideation, program planning, coordinating with client/internal teams and execution
Manage all logistics - e.g. working with merchandising/operations/other cross-functional teams, measurement, coupon creation etc.
Coordinate with the engagement team on how to extend the lifetime value of consumers acquired via co-marketing efforts (manage the “hand-off”)
Work with the business development team to execute partner marketing campaigns w/ like minded brands/companies designed to bring in a large # of acquisitions
Manage reporting of campaigns, being able to constantly give team updates against goals across all programs (and how to optimize channels)
Budget management (ensuring execution stays inside of set budget, monitoring invoices, inputting costs into program plan trixes)
Assist with post-program deliverables including but not limited to aggregating feedback, measuring reach and acquisition, communicating success/optimization opportunities to broader team


Requirements:
5-7 years experience with co-marketing: managing or leading client/partner relationships and developing / executing co-marketing plans and campaigns between partner companies
Must be able to describe co-branded or co-marketing campaigns that they have launched that have driven results for all brand/companies involved
5-7+ years experience within a strong marketing team (either client or agency side), with expertise in the conception and execution of direct response marketing campaigns (nice to have: focused on user acquisition)
Analytical skills - ability to put together forecasting for campaigns you’re planning in terms of what volume we could expect to see based on benchmarks, establish testing plans to optimize learnings from campaigns, and deliver solid analytics at the end of campaigns showing the impact
Strong organizational skills and expertise managing logistics and details for marketing campaigns
Solid experience with campaign ideation and execution
Ability to execute with excellence and work w/ cross-functional teams seamlessly

Nice to have:
Brand building / awareness marketing
Has experience in targeting user groups with specific campaigns
Flexibility, can think on feet to come up with solutions, willing to pivot depending on how campaigns/channels are performing                                                                           

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