Media Planning, Strategy & Measurement, and Optimization - Outlines measurement solutions and appropriate campaign structures based upon key KPI’s. Manages and consults on complex advertising solutions and integrations. Manages revenue delivery and budget spend, including daily optimization and providing real time targeting recommendations.
Platform & Product Expert - Articulate and update clients on product and developments. Responsible for educating clients and agencies on best practices. Drives product innovation based upon client needs. Build and manage relationships with key clients and agency partners (media, creative, PMD, etc.).
Project Management - Manage complex work streams to optimize marketing objectives for clients. Manage Analytics and dashboards to advise clients (e.g. daily client facing data/insights reporting, understanding performance across hundreds of accounts used by client, setting up pipelines to pull conversion and impression data, etc.) Cross-functional collaboration of all projects
Oversee delivery and revenue recognition for the businesses/accounts you are assigned to. Identify up-sell opportunities across your accounts and partner with the Client Partners to drive incremental revenue
BA/BS degree preferred
3+ years’ experience working directly with marketing, media and/or consulting companies and demonstrated leadership experience required
Experience with the industry or business trends in the industry (Direct Response marketing, data and technology solutions, ad-tech, partnerships, CRM)
Experience working effectively with XFN teams and all levels of management (internally and externally)
Advanced Excel skills, experience with analyzing data-sets and delivering actionable insights
Knowledge of SQL or relational databases required
Ability to manage multiple projects while maintaining strict attention to details
Ability to communicate, collaborate and work effectively on a team
Ability to confidently present to build ongoing relationships with external clients
Understanding of major advertising success metrics
Understanding of the app technology and app technology landscape
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