Duties: The CSM is a strategic and enthusiastic solution-driver who puts customers at the core of everything they do. They have a passion for advertising and believe the future of marketing is identity-based, data-driven and grounded in measurable business results. With proven understanding of both online and traditional media, the CSM is responsible for partnering with the sales team to develop industry-specific relationships, drive revenue by negotiating and optimizing complex opportunities, and use data and analytics to build a consultative solution for our customers. Success in this position requires strong consultative upselling and analytical skills, a focus on client service, and the ability to thrive in a dynamic, team-focused environment delivering against tight deadlines.
Customer and Industry Knowledge
Develop a deep knowledge of Digital Marketing, and accompanying Social Ad solutions.
Demonstrate strong industry knowledge, and in-depth understanding of the UK Telco and Tech markets.
Build and manage relationships with key clients and agency partners (media, creative, marketing partners)
Work and collaborate with diverse group of internal cross functional teams.
Marketing Solutions Expert
In partnership with Client Partner, identify, create, and implement marketing solutions grounded on achieving measurable business results for our partners
Serve as external product consultant educating clients and agencies on product solutions and best practices, and ultimately grow existing business partnerships.
Analyse data and insights to guide strategy and implementation of solutions.
Platform and Product Expertise
Drive education on products, company updates and share best practices as relevant to client or agencies' business.
Influence product innovation based on client needs and feedback
Media Planning, Strategy, and Measurement
Provide and oversee marketing strategy, align with client's key business objectives.
Translate business objectives into campaign strategy, proposing campaign structures and implementing measurement solution (derive actionable insights, synthesize results into recommendations)
Manage planning, execution, ongoing reporting and optimization of campaigns (oversee budget spend, manage internal analytics and dashboards, provide optimisation and real time targeting recommendations)
Bachelor's or Master's level degree preferred
Experience planning, delivering, and executing media, measurement, and creative strategy
Experience working with marketing and/or media companies
Experience working with Telco/Tech businesses preferred
Experience aligning solutions and measurement to client business objectives
Experience presenting to external stakeholders at a variety of levels
Experience as a user and familiarity with ad products preferred
Advanced Excel skills
Strong project management abilities, with experience completing projects with minimal direction with high attention to detail
Experience providing insights and campaign optimisations/recommendations
Demonstrated ability to build strong working relationships with internal and external partners
Experience leading and managing initiatives with support from team/manager
Experience supporting the execution of account growth strategy and action plans as part of a team
Demonstrated experience analyzing data sets and delivering actionable insights
Advanced written and verbal communication skills with the ability to articulate solutions
Ability to guide adoption of products/solutions
Demonstrated ability to influence internal and external stakeholders - anticipating challenges and objections, providing solutions and guidance with support