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Client Side Market Research / Consumer Insights Analyst

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Responsibilities
Facilitate market research-related activities that connect customer desires with the development of great products and brands.
-Consult with internal clients to assist them in defining research needs and developing appropriate methodology
-Develop and execute qualitative and quantitative consumer research projects
-Identify, develop and implement research designs using proven methodologies (product clinics, focus groups, surveys, etc.) and techniques for viability/consumer appeal of all aspects of prototypes and products
-Leverage existing market research information
-Identify key insights as a result of data analysis and recommend actions when appropriate
-Write and present key findings to management and cross-functional partners
-Develop meaningful, actionable market analysis that shape and support a wide variety of marketing initiatives
-Continue positioning the market research department as the leading organizational provider of market intelligence
-Conduct in-depth interpretation of field data using quantitative analysis.
-Act as a key representative within North America Market Research group to provide leading organizational product intelligence
-Perform special projects as required

Required Skills and Experience
-work experience in marketing, advertising, consumer research or related field
-High level of analytical ability
-High level of interpersonal skills to work effectively with other
-Strong level of communication (written, verbal and presentation) skills
-Ability to produce results in a customer-oriented environment
-Ability to effectively manage multiple assignments
-Ability to travel

Education
-BA/BS in business, management, psychology, mathematics, economics, statistics or equivalent training
-Prefer an advanced degree in marketing, market research, psychology, or business

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