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Client Marketing Senior Specialist

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Client Marketing Senior Specialist role open for 3-12 months with global consultancy

Connecting for Growth (C4G) drives impactful client-focused marketing programmes designed to energise client relationships, sales and business development. We do this through:
• Bid support (Opportunity Centric Marketing) including message development, visual identity for bids and developing creative materials to illustrate our solutions to clients
• Client relationship development (Client Centric Marketing) - a strategic programme of marketing activity developed with an account team around the expectations and perceptions of one client
• Social media training for the Leadership and account teams
• Supporting tools and activities – eg the C4G Hub, research and insight tools.

This team sits within the UKI Geo Marketing & Communications team.

This Manager role will lead programmes under the Connecting for Growth banner, with a particular emphasis on leading CCM programmes. The role is one of both strategic marketing and practical marketing execution. This person will work with account teams and CSG marketing leads to define how Connecting for Growth programme opportunities can be applied. Candidates must be able to translate what they learn about specific clients (e.g. competitive environment, buyer values, perceptions etc.) into a set of marketing objectives around which programmes can be built. Then, collaborating with a team of internal and external parties, the C4G/CCM programme lead will take a hands-on approach to implement those initiatives.

• Collaborate with CSG marketing teams to identify opportunities to deliver CCM support
• CCM strategy development – work with CALs and Leadership teams to create bespoke marketing relationship plans for key clients to meet business objectives
• Establish the right mix of activities to build long-term plans for client outreach to build sustainable relationships
• Define targeted, marketing strategies help account teams influence the thinking of clients
• Provide strategic guidance to account teams regarding positioning and communications
• Conduct message development sessions to clarify and improve existing messages
• Work effectively with senior stakeholders and 3rd party vendors to drive execution of CCM strategy and the creation of marketing deliverables
• Estimate programme costs, create and manage programme budgets
• Capture best practices from programmes worked on to share with peers
• Report on programme activities regularly to central team for programme tracking purposes
• Lead and manage programmes and team members within the C4G team as required

Knowledge and skills required
• CCM/Client marketing/client development experience, gained in a Professional Services or B2B environment
• Expert at integrated marketing strategy development and execution
• Very strong stakeholder management skills
• Able to influence highest levels of leadership within the company large, matrixed organisation through relationship building and strong executive-level presence
• Expert project management skills
• Creative, innovative and lateral thinker
• Strong and deep overall business acumen and good knowledge of company's area of business and overall business strategy
• Excellent working experience of all aspects of marketing and communications
• Good writing and communications skills
• Ability to put structure around ambiguously defined thoughts/situations
• Critical thinker who is willing to speak their mind when they disagree
• Quick learner that is interested in gaining new skills
• Strong English written and verbal skills

Reports to: Connecting for Growth Lead: Senior Manager
Manages: Junior team members and contractors as required
External Relationships: Third party vendors, suppliers, agencies

Education: University educated.
Work Experience: Extensive experience in marketing, business development and/or marketing communications roles, more recently leading team members.

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