I hate to start a job ad with the textbook opening line but this is genuinely a really cool opportunity to join a fast growing Australian business that are looking for a Senior Product Marketer to come and lead their strategic vision going forward. The business started as a solution to connect people and organisations with talent, ideas, and resources to achieve goals – whether those goals are business, environmental, social, or otherwise. They are now the largest Australian owned and operated coworking provider, with locations in Sydney, Melbourne and Adelaide – and opening in Brisbane in late 2018.
Their mission has always been to create a home for businesses to grow, and they deliver this through beautiful, all-inclusive workspaces with inspirational business communities. They want to excite their members with great customer experiences and are constantly looking at new ways to create shared value, collaborate and push innovation in the way we work.
As the Chief Product Officer (CPO), you will be tasked with the marketing and member experience vision and strategy; bringing products to life from concept to launch. You will be accountable for creating and marketing the experiences their members love; advocating for the members across the organisation at every level.
As the CPO you will lead the way on innovative new approaches to coworking that the modern Australian worker requires - before even knowing. You will inspire the exec, leadership & front-line teams to instill and live by the company mission: to create a home for businesses to grow.
You will manage a small, fast-paced and dedicated team nationally across marketing and user experience. As a service based organisation the company ensure that they put their team and members first.
You will manage staff and strategic business objectives in relation to marketing and also the success of all digital and physical products.
To create vision and strategy; overseeing the roadmaps for each product area
To drive best practice product development processes, product design and innovation
To strive to achieve sustainable product differentiation that builds shared value
To work with the wider shared services teams to allocate resources to deliver new and improved products in line with the broader business objectives and strategy
To work closely with operations team to develop and manage budgets for marketing and product expenses that will meet the revenue goals of the organisation.
To communicate with influence to all organisation stakeholders.
Your key direct reports are the Marketing Manager and Head of Member Experience.
Responsibilities by function:
Physical and Digital Product:
You will be responsible for the formulation of the exec teams vision on product: ensuring that every subdepartment is led by a unified and cohesive vision
You will create and manages a process that drives toward a scalable product portfolio that will in turn drive product profitability
To be responsible for ensuring that there is a continuous improvement in product as well as the product’s compliance to market needs wrapped in a product experience that continuously and consistently delights our members
To formulate budgets on improved and newly introduced products in conjunction with other senior management.
Marketing & Branding (to include research & analysis)
You will conduct research and analysis that lead to informed decision making on issues such as cost, utility, and timelines for product implementations
You will identify target consumer segments and markets nationally
Constant evaluating of market trends, product industry, and competition strategies; making recommendations on product pricing and positioning
You will review, refine, and support product sales strategies presented by the marketing department
To be responsible for performance of various product analyses such as gap analysis; establish product differentiation and execution strategies that will lead to the organisations ultimate success.
To be responsible for the development and evolution of brand (including brand guidelines)
Work on strategy and strengthening brand awareness in close conjunction with National Marketing Manager
To develop highly collaborative and productive relationships with senior stakeholders, co-creating a range of solutions to benefit the businesses customers.
You will support a positive workplace culture and the achievement of financial, program and impact targets.
You will be responsible for developing our member experience (physical and digital), including the definition of customer needs, task analysis, and the creation of personas, storyboards, scenarios, user flows and use cases
To extract, teach, learn and apply human centred techniques to solve problems in a creative and innovative way
You will develop and refine our national hospitality offering to include cafes, event spaces, catering; adapting and implementing amendments based on analytical research
You will gather data on current member satisfaction levels, creating pathways for product improvements
Lead the way in our annual Net promoter score; creation, design and analytics post review
You will be responsible for living and breathing our values: Collaboration, Accountability, Adaptability, Resourceful, Beyond Profit.
To be a great fit for this role you will have:
A relevant degree in area Product Management, Marketing, Advertising, Psychology, Hospitality or another related field.
You have vast experience, ideally 10 years + in a high ranking Product Management or Marketing position, preferably as a Head of Product Management or Marketing or CMO in a service based industry (Hospitality highly regarded)
You have diverse experience in the fields of product marketing, management, and communications
You have excellent analytical skills; the ability to define and analyse numerous product metrics; applying each to influence the success our products
You have advanced knowledge in user experience and user research
You have strong experience across web, mobile app, data and eCommerce
You have strong UX and design experience
You have the ability to lead and motivate multidisciplinary teams
You are a great communicator that enjoys working in a mature flexible working environment
You are self motivatoted and looking to join a fast growth business ready to take the next step
What you’ll be rewarded with:
Being a key member of the exec team of an energetic, dynamic and fun national team
Two paid days per year on company time to undertake volunteering plus a day within your birthday month
Working from one of the coolest workplaces in town
Phone allowance and use of a MacBook
Personalised training and development program
The opportunity to be eligible for participation in a Management Equity Plan after 12 months continuous and successful service in your role.
Please don't hesitate to apply for more information