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Chief Marketing Officer

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Chief Marketing Officer (CMO) role with higher education institution to be responsible for leading the re-articulation and expansion of the organization brand, development of the marketing strategy and implementation of the roadmap. The CMO will also be responsible for leading a group of dedicated directors, managers, and strategists to achieve success in a highly competitive higher education landscape. He/she will have extensive and successful experience with multi-channel marketing methodologies, especially in an intensive online environment.
Responsibilities
• Drive brand architecture development and value proposition-based communications for all academic products, ensuring differentiation, integration and continuity across the academic ecosystem.
• Guide and develop the product marketing function to drive market research, user segmentation, market analysis & insights, and competitive analysis to support market planning and go-to-market business process.
• Lead and manage cross-functional teams to develop measurable, ROI-driven student acquisition and retention marketing strategies.
• Co-develop, co-lead and advocate for system-wide initiatives that lift the student experience and evolve the student journey to the highest levels of student satisfaction, thereby lifting referrals, WOM, student loyalty, and increase in Net Promoter Score.
• Contribute to the market success of the academic product portfolio through a deep knowledge of the market, students and competitors and how this informs the prioritization and delivery of the academic product roadmap and strategy.
• Lead marketing innovation initiatives across all digital media platforms while ensuring maximum efficiency and ROI across existing digital channels including .EDU, SEM, social and content marketing.
• Define marketing KPIs based on internal and external benchmarks, meet or exceed quarterly and annual targets.

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