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Channel Program Marketing Manager

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Our client seeks a Channel Program Marketing Manager for a 3-month contract assignment in either Santa Clara, CA or Tempe, AZ. The Channel Program Marketing Manager will be focused on launching, driving execution and optimizing Channel Field Marketing Regional programs. This individual will effectively manage marketing programs throughout project lifecycle by collaborating with internal and external sources including our targeted certified Security Channel Partners. Primary responsibility is to develop and execute marketing programs to drive partner enablement, profitability and demand generation programs in a simple, concise and effective manner. The position needs to express the key needs of our client's Value Added Resellers.

Responsibilities:
-Develop marketing strategies, gather program requirements, create requirements document and launch campaigns
-Planning and managing overall schedule(s), priorities, issues, communication with key clients and project stakeholders, risk management, and the drive necessary to move the project towards successful completion
-Interact with senior leaders and stakeholders internally to execute the key channel strategic initiatives
-Engage with Product Management and Product Marketing teams to define usability requirements and product based messaging for partners
-Work with strategic partner accounts and sales group to maximize revenue potential
-Work with Channel Partners and sales team to solidify program core messages and guide the structuring and packaging of core messages into highly compelling sales training and partner facing presentations/collateral
-Work with strategic channel partners and sales team to define campaign objectives, tactics and metrics
-Create scalable, innovative “out-of-the-box” marketing programs
-Manage and track leads and ROI resulting from all campaigns and programs
-Identify new business and revenue opportunities
-Sales support – Strong communication skills with experience presenting at an executive level
-Evaluate and fine-tune a succinct campaign process on an on-going basis

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