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Channel Marketing Manager

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Working collaboratively with Category & Product Managers, Account Management, Retail Services and Business Management teams, the Channel Marketing Manager will be responsible planning and executing marketing campaigns, promotions & product offers through our national retail partners. The Channel Marketing Manager will play a critical role in driving account-specific execution in support of business priorities at retail.

Key Responsibilities:
• Collaboration with Category & Product Managers to localize & execute Business Group (BG) worldwide marketing plans
• Influencing channel assortment to deliver on targets
• Collaboration with Account Management / Retail Services Team to ensure account plans are in place and in alignment with local category marketing plans
• Collaboration with Business Management to ensure accurate forecasts result in sufficient product supply in support of channel execution / promotion plans
• Participation in rhythm of the business (ROB) initiatives which include annual marketing & account plans, budget setting, quarterly marketing & account plans, business reviews and regular reporting
• Identification of market opportunities that deliver profitable share growth
• Driving account-specific program execution, tracking and reporting to deliver on category objectives
• Driving training & merchandising strategy and select prescriptive programs with Retail Services and Account Management team

Qualifications:
• 4-year degree in Business or Marketing
• Minimum 5-years experience in marketing with focus on category or channel management
• Experience working directly with Account Management teams and / or retailers
• Demonstrated success in executing channel / retail marketing initiatives
• Strong understanding of Canadian consumer electronics / retail landscape
• Business acumen, customer / partner / team focus, creative thinking, results orientation

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