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Channel Marketing Manager

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Responsibilities will include developing relevant program strategies for products with eComm and distribution, creating joint business plans with sales, product launch plans, developing MDF program spend, managing product mix and constant engagement with sales, channel marketing and key eComm accounts.

Assist Marketing team with market analysis and implementation of pricing, promotional activities (MDF), product features and sales tools.

RESPONSIBILITIES:
· Develop and execute a Business Plan for retail eComm business partners for product categories.

o Provide pricing input and guidance for eComm Business

o Analyze sales-in, sales-out and channel inventory of the major eComm channels. Perform gap analysis and analyze market trends, when information if available.

· Develop and execute a Business Plan for distribution business partners for product categories.

o Analyze sales-in, sales-out and channel inventory of the major distribution channels. Perform gap analysis and analyze market trends.

· Work with Marketing to develop and leverage marketing content that build brand.

o Leverage marketing content and tools to promote client. Examples include: advertising using social media tools, making sure client has content for products on web collage, ensuring client has product reviews at individual accounts, leverage current product and create consist advertising copy for all marketing vehicles, etc.

o Monitor and report on web and social media presence.

o Create marketing and sales tools to highlight product advantages versus the competition.

o Present product features, benefits and value proposition to new and existing customers

· Manage and track usage of MDF to ensure ROI.

· Conduct research and analysis that identify opportunities for client to sell more products.

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