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Channel Marketing Consultant

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Aquent's Client is looking for a Channel Marketing Consultant. Role is Market planning, Campaign strategy, and Sales activation. Requires strong marketing background, excellent communication skills, political savvy, and negotiation skills.

JOB SUMMARY: Plans and executes activities and projects that directly support the implementation and optimization of an organization¿s go-to-market resources as part of the business plan. This may include but is not limited to: selection of best channel or combination of channels to sell a product, marketing campaigns creative services needs, affinity marketing relationships, local market execution and interaction with sales. Responsible for recommending the best channels or combination of channels to sell a product, (e.g. telephone, web, vendor/affinity, exclusive/independent/direct agency sales, etc.) based on the needs and buying behavior of the target market.

REPORTING RELATIONSHIPS: Reports to Director/AVP/VP. This is an individual contributor but may have direct reports based on organizational structure. May also be responsible for virtual and project teams.

CORE DUTIES AND RESPONSIBILITIES:
1. Identifies and recommends the pursuit of new/emerging channels, resources and intermediaries and develops integrated strategies, plans and programs to leverage these opportunities.
2. Responsible for deciding best channels or combination of channels to sell a product, (e.g. use telephone, web, vendor, salesperson, etc.) based on the needs and buying behavior of the target market. Identifies resources and skills necessary to support the channel strategy and achieve product sales in the most productive manner.
3. Identifies new/emerging channels, resources and intermediaries and develops integrated strategies, plans and programs to leverage these opportunities
4. Researches and selects the appropriate mix of distribution channels designed to improve the effectiveness and efficiency of coverage in the marketplace and optimize the go-to-market resources. Develops go-to-market, execution plans, and channel marketing support plans.
5. Aids other professionals in the marketing function as well as other functions (e.g. sales, legal, business practices, communications, etc.) in understanding, collecting and coordinating channels marketing requirements.
6. Conducts long-term planning and large distribution channels studies to determine the future direction of the channel.
7. Leads multiple project teams that plan for the effective development and implementation of longer term distribution channel projects. Requires work prioritization, forecasting, scheduling and coordinating resources within assigned project.
8. May have functional management responsibilities.
9. Performs other duties as assigned.


JOB REQUIREMENTS:
Education: Bachelor's degree in Marketing or a closely related field with masters level degree preferred.

Experience: Typically 10 or more years of demonstrated experience in identifying business opportunities, developing and executing marketing campaigns. Experience with developing channel relationships, financial planning, budgeting, and forecasting.

Knowledge: Strong knowledge of the principles of marketing campaign development and execution. Knowledge of current practices in managing marketing campaigns. Working knowledge of budgeting, forecasting, and financial analysis and sales.

Skills/ Competencies: Persuasive communication and presentation skills (verbal and written). Ability to build relationships and network across organizations. Ability to multi-task. Ability to review research studies, communicate research findings and make market recommendations based on findings. Develop and negotiate contracts/service agreements with internal/external contacts. Manages market planning projects, and manages relationships. Ability to manage and prioritize projects. Ability to function independently or in a team environment. Ability to operate a personal computer and advanced business software.

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