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Channel Manager, Onsite Merchandising

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Channel Manager for onsite merchandising activities for one of our Fortune 500 Financial Services clients
This is intended to be a permanent position so is currently a 6 month contract-to-hire. We are currently looking to see if we have some great candidates in our Aquent talent pool.

Responsibilities:
• Lead and execute online marketing activities (includes ads, landing pages, applications) for the Client Bank - web properties (includes acting as point of contact responsibility for scheduled technology releases)
• Leverage industry trends and testing performance to provide quantifiably justified recommendations for site merchandising
• Recommends marketing content for implementation based on current channel performance and program priorities (in partnership with CRM team), also review and recommend existing ad optimization with internal and external partners
• Identifies testing opportunities for either creative, placement or targeting and creates a learning agenda for the channel
• Provide site metrics and analysis, including recommendations for rotation
• Executes work requests to initiate resource engagement (specifically for larger activities)
• Manages the technical deployment of landing pages (tagging, etc)
• Assists leadership in the development of channel strategy
• Presents recommendations to multiple parties, including senior and executive level management
• Builds tracking parameters for site ads, landing pages (marketing & SEO) to enable performance measurement
• Ongoing optimization of execution process and cycle times
• Measures and reports program progress - prepares an in depth view of all content and process performance, generate monthly report containing strategic updates and next stage recommendations

Qualifications:
• Five to seven years of professional marketing-related experience, including substantial applications of digital marketing strategy and online advertising
• Passion and enthusiasm for the space
• Thrive in an self-directed environment
• Strong analysis skills, ability to interpret data against business objectives
• Outgoing and comfortable engaging and involving internal business partners
• Experience with multivariate testing and optimization
• Ambitious and willing to perform tasks at all levels, including some routine tasks.
• Flexibility around work assignments and schedule. Thrives in a fast-paced environment with constant change.
• Ability to concisely convey the information that is important for decision making.
• Comfortable working individually and as part of larger project teams.
• Critical thinker with strong analytical skills. Detail oriented


Plus
• Candidates with business experience or business-related majors are preferred but we will consider all candidates with a proven history of driving results.
• Experience with content management system(s)
• Strong organizational and planning skills
• Able to grasp technical concepts and convey them in a simple, friendly manner
• Experience as a primary stakeholder in technology projects.
• Ability to communicate effectively in both written and oral forms with varying levels of management and executives
• Strong PC skills required: Excel, Word and PowerPoint proficiency is a must.

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