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Central Marketing Executive

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We are looking for experienced Marketing talent to join the Central Marketing Organization (CMO), providing support to the Commercial Marketing team who are responsible for creating marketing comms & campaigns for our B2B brands. These include Windows, Office, Azure & Dynamics

The CMO is a newly merged field marketing team with a wider marketing remit, which includes both Commercial and Consumer accountability and marketing excellence. The CMO leader is responsible for bringing the modern marketing vision to life in each Area/Sub, providing the Commercial leadership and accountability we need to deliver connected sales and marketing as a reality for each and every team. The CMO creates a strong center of gravity that bridges the work we do with segments and the focus we have on landing Global Demand Centers. The CMO also plans and executes consumer marketing campaigns and programs, embracing our modern marketing principles.

This Commercial Marketing Exec role will contribute to execution of the SMSG all-up Area/Subsidiary Marketing Plan in partnership with marketing discipline experts including commercial Product Marketing, Audience Marketing, Marketing Service centers of excellence to deliver impactful, world class through-the-line integrated marketing. The Commercial Marketing Exec will help to land our global and local marketing initiatives which will be aligned to our Global Demand Center model with local relevancy. The Commercial Marketing Exec will need to understand each of the global engagement programs aligned to the portfolio they support including the global content strategy and centralised demand generation plans in order to align and connect local marketing efforts, including demand generation across paid, earned and owned channels to these global programs. The Commercial Marketing Executive needs to be passionate about delivering a compelling multi-channel customer experience. They must be data driven and able to extract insights from standard reports to continuously improve and optimise performance. They need to get excited about modern marketing capabilities like marketing automation and unlocking new opportunities when data and technology converge.

The Commercial Marketing Exec will need to be collaborative in order to work effectively across a broad set of local stakeholders and Corporate stakeholders including agency partners. They will report into the Commercial Marketing Manager, and will be aligned to one of our brands – but with growth potential to move across brands to build experience. Their role is to provide marketing support in execution of plans to the Manager role, and will be expected to work as a tight partnership.

The Commercial Marketing Manager will partner closely with the Demand Center PMM and other business stakeholders to build an effective demand gen plan to drive opportunities and new contacts directly to our sales and partners and into our Global Engagement Programs. They will work with Marketing Segment Leaders and Customer Advocacy Lead to ensure that the local plan reflects the needs of the Segments and that GEPs are aligned to overall Segment Business Plans. They will partner with CMO Shared Service centers of excellence (Digital, Events, Analytics) to lead the local executions across these channels and ensure all activities are set up properly in our tools and systems to enable tracking, reporting and optimization.

The Commercial Marketing Exec embraces all of the company’s Marketing principles, is an Area/Subsidiary Microsoft Brand Steward, and drives ongoing improvements in maximizing campaign spend and driving marketing efficiency, marketing impact, and scale.
The impact you will be making…
• Support the Business Group (BG) Lead and their PMMs by executing a marketing plan that aligns to the overall business plan for the BG. Understand the business priorities for the area they are focused on to ensure maximum impact of marketing execution
• Be an extended member of the BG teams and part of their monthly business reviews and QBUs – executing the plan to achieve the business outcomes.
• Work in collaboration with local stakeholders (Product Marketing, Sales, Audience Marketing, CMO Shared Service Centers of Excellence) to help land global engagement program content and demand gen execution across the Sub/Area.
• Understands overall program and content strategy, coordinates content reviews and approvals with local stakeholders (including PMMs, AMMs, LCA & Privacy) to maximize local relevancy, and cretaes local content to augment the global content.
• Ensures all relevant marketing executions are properly set up in our systems and tools for tracking and reporting.
• Partners closely with the customer advocacy lead and CMO Shared Services centers of excellence (Digital, Events, Analytics) to land marketing plan execution across our paid, earned and owned channels and leverages standard reporting dashboards to continually optimize performance across the marketing mix. Reports back to local stakeholders on marketing performance results and insight, aligned to the business plans.
• Support the Marketing Manager in their role as the sole point of marketing contact in the Sub for the respective priority e.g. aligning with PR, Internal Comms etc
• Execute spend on time and on budget.
Who we’re looking for…
Experiences Required: Education, Key Experiences, Skills and Knowledge:
• 2+ years of proven digital marketing communications experience. Experience working at a large global multinational a plus.
• Innate ability to navigate through a complex matrix organization and lead process changes. Change management leadership to guide others to plan, execute, and communicate effectively in midst of change. Thrives in a fast-paced connected sales & marketing environment.
• Must be inspired by Marketing Communications execution particularly Digital and Social marketing, embrace Marketing Automation concepts, and obsessed with delivering a compelling customer experience through relevant, connected customer engagement. Agency experience a plus.
• Exceptional oral and written communications skills; proven cross-group collaboration and enduring partnerships
• Directly interacting with customers at both an operational and senior level
• Putting the customer first and understanding how their business challenges map to value props and solutions.
• Understanding the role of marketing across the customer buyer journey and the impact it should have at each stage
• A trusted advisor and strong communicator with sales, product groups and partners
• Managing programmes end-to-end aligned to clear and specific outcomes
• Ability to deliver reporting and analysis against agreed timelines
• Being able to operate at both a peer and senior stakeholder level

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