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Category Marketing Manager

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CATEGORY MARKETING MANAGER
START DATE: ASAP
CONTRACT: 6 MONTHS
LOCATION: SAN BRUNO
PAY: DOE

** A FORTUNE 500 RETAIL COMPANY IS LOOKING FOR AN EXCEPTIONAL CATEGORY MARKETING MANAGER! **

JOB DESCRIPTION:
• Achieves marketing objectives for one or more key categories by collaborating with suppliers and agencies; working with key stakeholders and internal marketing customers;
• Develops annual plan(s) for one or more key categories by collaborating with Merchandising, Operations, and Marketing leadership; working with cross-functional departmental experts (for example, Channel, Site Merchandising, Consumer Insights)
• Integrating site experience, new product and/or concept testing and rollout, media strategy and planning, and stores into the annual plan
• Developing innovative marketing programs and following up to ensure the annual plan is executed and that changes and challenges are addressed.
• Manages project and initiative performance by planning campaign budgets and sales forecasts; estimating project costs
• Measuring results or outcomes (for example, sales, traffic, conversion) and determining future campaign plans based on the findings.
• Drives sales growth and changes in customer attitudes and behaviors for one or more key categories by staying up-to-date on new industry trends; working with cross-functional teams to develop integrated marketing campaigns
• Working with internal teams to develop strategic plans and goals for overall marketing calendar and specific campaigns and analyzing program results and return-on-investment (ROI).

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