These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Campaign and Content Manager

0 people like this description

Essential Functions:

  • Develop targeted product promotions that maximize revenue acquisition across customer and prospect audience segments
  • Create the core message strategy, tactical outlines, campaign content and digital assets for omni-channel programs
  • Manage content vendors and core content calendar for inbound lead acquisition
  • Work with marketing operations to develop effective trigger and drip nurtures that align with overall marketing and sales goals
  • Provide creative strategy to creative services team; ensure consistent branding for all campaign and content pieces
  • Work closely with marketing operations and analytics to evaluate campaign and asset performance, as well as the overall funnel; implement new ways to improve and optimize our success
  • Work with the content team to develop a consistent sales communications strategy and tactical plan; work with internal teams to develop effective sales content
  • Provide leadership and coaching to the SDR team to ensure campaign success; work alongside SDR manager to implement strategies that ensure cross-functional cohesiveness
  • Build alignment with product, sales and training teams to ensure seamless execution across all customer-facing initiatives
  • Stay up-to-date with demand generation and revenue marketing trends, develop new ideas, test your ideas and drive innovation

 

Knowledge, Skills, and Abilities:

  • Knock-out writing skills and a passion for creative marketing writing
  • Knowledge of B2B marketing best practices and experience developing omni-channel B2B campaign content
  • Experience navigating complex sales teams and building relationships with sales
  • Understanding of marketing automation technology, Marketo preferred
  • Excellent communication skills; present yourself professionally to all levels of the organization
  • Experience writing B2B content
  • Ability to execute independently, yet also collaborate well with other marketers on your team
  • Hyper organized and deadline driven
  • Collaborative and positive attitude
  • Works well in a fast-paced environment

These job descriptions are examples. Looking for work?

Find JobsFind Jobs